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When you put a noun in front of “marketing,” you get a new trend, #RockHot topic and buzzword. I’ve said that in a blog post or two. It was bound to happen sooner or later – content marketing is being dethroned. Instead of content, insert “consumer.”
We bloggers and content marketers are the royal subjects to none other than the king. In this case, that’s the consumer, our community, our followers, engagers, lurkers, subscribers, and readers.
It is our inherent duty to deliver relevant and remarkable content our king can use. When a consumer shares and comments on the content you create, then you’ve done your duty. You can remain in the monarchy.
I bet you’ve gotten bored with the “content is king” mantra, too. So, it was no surprise that “context” has become the latest trend on the ‘sphere.
I am a HubSpot user; aiming for that digital marketing certificate to put a label on my educational investment this year. When you do inbound marketing, you first must know your buyer persona. Who is most likely to purchase your services or product? What are the demographics around them?
With that knowledge, you begin to feed appropriate content that matters to your prospects. Give them what they need at their doorstep.
• Use RSS feeds to deliver relevant blog posts.
• Build your email marketing list and develop solid content in newsletters.
• Engage at a higher level with even higher level professional content.
• Become the authority for your audience with remarkability.
You’re likely already doing context marketing. Now, you just need to be aware of its cognitive definition.
Give consumers what they need, in the best place at the right time.
Jayme Soulati is a hybrid PR professional offering digital, content and social media marketing powered by public relations and message mapping. She is an award-winning professional blogger and author of Writing with Verve on the Blogging Journey.
She is president of Soulati Media, Inc. and a past president of the Publicity Club of Chicago.