Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Could Facebook Lead the Way in Hunting Misinformation?
Posted on August 28th 2014
It was interesting therefore to see a slightly different approach taken by Facebook recently with the announcement of their satire tag. Facebook has become rather renowned for people taking stories from sites such as The Onion at face value and getting rather hot under the collar about whatever it is the site is spinning. Hence the testing of a [satire] tag to allow users to mark up particular pieces of content accordingly.
Now of course, you could say that is simply pandering to the daft amongst the Facebook population, and most people are well aware of what is satire and what isn’t, but it does raise an interesting question about how users themselves can help stop the spread of misinformation online.
After all, I wrote recently about a new venture called Grasswire, which is hoping to enroll the crowd to help them verify news items. The site, which focuses specifically on breaking news, allows users to vote on topics in a style similar to that found on sites such as Reddit. If users see something that is disputable, then they can both vote the content down whilst also posting a URL to a source that refutes that content. A similar process, albeit in reverse, can also be used to confirm a particular story.
Maybe that would be a slightly better use of the billion or so members Facebook apparently has. After all, the Boston Globe recently complained about the way Facebook would allow the spread of misinformation via the related articles feature on the site.
“If you are spreading false information, you have a serious problem on your hands. They shouldn’t be recommending stories until they have got it figured out,” said Emily Bell, director of Columbia Journalism School’s Tow Center for Digital Journalism, in an interview with the Boston Globe.
At the moment however, it seems Facebook are not interested in offering such a service. In response to the Boston Globe piece, they announced that they make no judgement about the accuracy of content shared in status updates, merely sharing what is popular.
If the average Facebook user is being fooled enough by satirical content, however, then surely it warrants some mechanism whereby users can feed back into the algorithm dishonest or incorrect content too?
satire / shutterstock