Facebook ads, I have seen, are the best way to populate your page with fans.
Through countless case studies, it has been proven by the company I work for that Facebook ads are a fabulous way to gain fans. We all want one million fans to "Like" our page. Coca-Cola has more than one million "Likes" and the page wasn't even started by them. However, like many college professors say, "we want quality over quantity."
General Motors is a tough sell. Don't get me wrong, I have been a GM/Chevrolet guy since the day I was born! But even with recent politics and such, it hasn't been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and millions of people. When in reality they should only be aiming for the right demographic.
General Motors should be aiming, as I just said, for the right demographic. You can target Facebook ads to a single person. So why wouldn't you aim for repeat customers? They are probably aiming for the Toyota users and the Honda users. That's all well and good, but before you try and drive in new customers, wouldn't you want to keep your current ones and make sure they keep coming back? The biggest mistake any business can make is when they lose repeat customers.
Especially in the automobile business, it's not every day when you can drive in thousands of customers in just a few hours like a skincare company can. So when the time comes and a customer's lease is up, wouldn't you want them to come back instead of going over to Ford?
I would say that GM should focus on retaining customers if the social media strategy of gaining new customers is failing.
Your thoughts?