- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
CPAs Should Get LinkedIn to Customers, Prospects, Referral Sources and Each Other
Posted on January 7th 2014
LinkedIn is the leading social network for businesses and networking. In 2012, the Pew Internet and Social Networking Project found 20% of adults who use online networks use LinkedIn. Only Facebook, which was initially established for socializing only, had more adult participation. Quantcast, a company that tracks website visits, reports LinkedIn had more than 222 million individual sessions originating in the United States between October 12 and November 10, 2013. With numbers like these, there’s a very good chance you have current and prospective clients on LinkedIn. If you aren't actively involved in LinkedIn, you should be.
Expand Your Network Through LinkedIn Groups
If you belong to a professional association, such as the AICPA, you will find several sections have created groups on LinkedIn. Here is a sample of AICPA-affiliated LinkedIn groups:
- Tax Practitioners
- AICPA Women in the Profession
- Forensic and Valuation Services Section
- Trusted Business Advisors Solutions
- Personal Financial Planning Section
- Governmental Audits
- Risk Management
In all, there are currently 71 AICPA groups on LinkedIn. These groups hold discussion forums, answer questions from members, plan conferences (some groups are actually made up of AICPA members who attended certain conferences and workshops), and most importantly, refer one another’s services. Other LinkedIn groups for CPAs focus on topics such as Modern Marketing Methods for Accountants or Russian-American CPAs. Some groups are more social and include fan clubs for virtually all sports teams, language clubs, and interests ranging from fine dining in New York to Yosemite hikers. If you don’t have time to hit the golf course, these groups are another way to socialize and let others know about your work. Some LinkedIn groups are open, while others require you to apply to join. All are free.
Advertise Or Search For Jobs
You can advertise open positions at your company on your company’s LinkedIn Company Page and make them searchable for potential applicants who are also on LinkedIn. If you are looking for work, LinkedIn has a searchable job database that works similarly to job boards like Monster.com but without all the forms and potential glitches. You apply for positions by sending your LinkedIn profile and a cover letter. You can sign up to receive email alerts about jobs that meet your specifications, and mark your activity as private if you don’t want others to know you’re actively looking.
Free To Use As Often As You Like
A final reason to use LinkedIn that any CPA can appreciate is that the basic service is free. Moreover, you can use LinkedIn as much as you like. While basic membership has a few limitations such as a cap on InMails (an upgraded membership offers benefits like increased numbers of permitted InMail and expanded insights on page visitors), the free membership is generous and allows you to be on the site as much as you like. Using the free membership is a great way to dive in and familiarize yourself with all that LinkedIn has to offer. In fact, not using LinkedIn is akin to being professionally reclusive. Ten years ago, you wouldn’t dream of opting out of a Yellow Pages listing. Today, you need to get LinkedIn.