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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthOracle CEO Larry Ellison Takes New Role: What Does It Really Mean?
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media MarketingIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small BusinessesWhat's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Create 'Perfect' Posts on Facebook, Twitter, Pinterest, Google+ [Infographic]
Posted on August 19th 2013
Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks.
Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential. A one-size-fits-all strategy just isn’t feasible. This makes it more challenging for brand marketers whose goals are growing their fanbase and creating engagement around relevant content. So what’s the best strategy to engage followers and attract new ones on each site?
My recent post, 10 Tips for Better Facebook Status Updates, offered some great ideas for increasing Facebook engagement through crafting better status updates. The folks at MyCleverAgency, a social media consultancy in the U.K., did some research and formulated these 17 guidelines to help you gain the traction you need to jumpstart your social media engagement.
Best practices for Facebook posts
1. Keep things positive
Being positive breeds engagement and encourages sharing.
2. Provide information
The most appealing updates are ones that offer something, but don’t disclose everything — this increases the likelihood that fans will click.
3. Provide a link
4. Include images
Posts with images get the highest amount of engagement on Facebook, so be sure to include one when you can. The perfect size is 800×600.
5. Make your posts mobile-friendly
Use simple imagery that can be easily seen on mobile devices — 70% of your fans read your posts on their phone.
6. Engage with users
Posts aren’t the only activities that grab attention — comments and responses do, too. Engage with people and build relationships through conversation.
7. Be available
Post when the audience is listening, not just when your business is open. This will ensure more user engagement.
See my post, Timing Your Social Media Marketing, to learn more.
Best practices for Twitter posts
1. Call to action
Give a clear call to action so your readers know what you want them to do.
Don’t sacrifice grammar because you only have 140 characters.
Use questions, facts, and figures to engage your audience and drive retweets.
Use @ mentions to prompt influencers to engage with you and make sure you respond.
Retweet relevant content for your audience. Don’t forget to leave 20 characters so people can add content or comments.
Read my post, Get More Retweets [Infographic], to learn more.
Best practices for Pinterest posts
1. No human faces
Images with no human faces are shared 23% more than those with them.
2. Multiple colors
Images with dominant colors — red, dark green, pink — are shared 3x more than images that don’t contain them.
3. Light and color
Images with 50% color saturation are repinned 4x more often than those with 100%, and 10x more than black and white images.
4. Minimal background
Use a compelling background that doesn’t take up more than 40% of your image, otherwise your repins will decrease by 50%.
5. Use red
Red or orange images are repinned twice as often
6. Portrait style
Vertically oriented images perform better than those that are horizontally oriented; the perfect ratios are 2:3 and 4:5.
18 Tips for Optimizing Your Pinterest Images to Improve SEO explains more.
Best practices for Google+ posts
1. Use hashtags
Increase your page’s reach by adding relevant hashtags. Google+ automatically adds hashtags for key/trending topics.
2. Tag brands and people
When brands and people are tagged, they receive notifications from Google+ — this can lead them to engage with your post.
3. Trending topics
Get involved with the “hot topics” to improve visibility and show that your brand is keeping pace with real-time events.
4. Use images
Use full-sized images — 800×600 — to make your posts stand out. Tiny images and thumbnails pale in comparison.
5. Find communities
Find relevant communities and contribute your expertise — your engagement will increase as a result.