Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential. A one-size-fits-all strategy just isn’t feasible. This makes it more challenging for brand marketers whose goals are growing their fanbase and creating engagement around relevant content. So what’s the best strategy to engage followers and attract new ones on each site?
My recent post, 10 Tips for Better Facebook Status Updates, offered some great ideas for increasing Facebook engagement through crafting better status updates. The folks at MyCleverAgency, a social media consultancy in the U.K., did some research and formulated these 17 guidelines to help you gain the traction you need to jumpstart your social media engagement.
Being positive breeds engagement and encourages sharing.
The most appealing updates are ones that offer something, but don’t disclose everything — this increases the likelihood that fans will click.
Posts with images get the highest amount of engagement on Facebook, so be sure to include one when you can. The perfect size is 800×600.
Use simple imagery that can be easily seen on mobile devices — 70% of your fans read your posts on their phone.
Posts aren’t the only activities that grab attention — comments and responses do, too. Engage with people and build relationships through conversation.
Post when the audience is listening, not just when your business is open. This will ensure more user engagement.
See my post, Timing Your Social Media Marketing, to learn more.
Give a clear call to action so your readers know what you want them to do.
Don’t sacrifice grammar because you only have 140 characters.
Use questions, facts, and figures to engage your audience and drive retweets.
Use @ mentions to prompt influencers to engage with you and make sure you respond.
Retweet relevant content for your audience. Don’t forget to leave 20 characters so people can add content or comments.
Read my post, Get More Retweets [Infographic], to learn more.
Images with no human faces are shared 23% more than those with them.
Images with dominant colors — red, dark green, pink — are shared 3x more than images that don’t contain them.
Images with 50% color saturation are repinned 4x more often than those with 100%, and 10x more than black and white images.
Use a compelling background that doesn’t take up more than 40% of your image, otherwise your repins will decrease by 50%.
Red or orange images are repinned twice as often
Vertically oriented images perform better than those that are horizontally oriented; the perfect ratios are 2:3 and 4:5.
18 Tips for Optimizing Your Pinterest Images to Improve SEO explains more.
Increase your page’s reach by adding relevant hashtags. Google+ automatically adds hashtags for key/trending topics.
When brands and people are tagged, they receive notifications from Google+ — this can lead them to engage with your post.
Get involved with the “hot topics” to improve visibility and show that your brand is keeping pace with real-time events.
Use full-sized images — 800×600 — to make your posts stand out. Tiny images and thumbnails pale in comparison.
Find relevant communities and contribute your expertise — your engagement will increase as a result.