Create a Winning Twitter Presence

Monica Romeri
Monica Jade Romeri Founder and CEO, Darwin Digital Content

Posted on February 20th 2014

Create a Winning Twitter Presence

Twitter is a rich platform for social media marketing. You can create engagement, boost your influence, promote your brand, and increase social lead generation and conversion Social Media Marketing on Twitteron the popular social network.  Be careful not to make the mistake of over-automating your Twitter presence with “salesy” spam and fail to authentically engage your audience though.  First and foremost, your focus should be sharing captivating, highly relevant and valuable content, while showcasing your industry influence and in-depth thought leadership.  Consistently offer value, follow Twitter best practices, and your influence and social lead generation will rise.

Optimize Your Professional Profile

Clearly define your target audience so that you can tailor your profile to the unique interests of the followers you want to attract.  Consider the impression you want to make and the actions you would like to incite in your followers, which will help you optimize your profile as well as the content you create and curate for Twitter.  Your profile should be visually striking, while clearly displaying your identity and why you are worth following.  The elements of an effective Twitter profile include: a captivating cover image, a professional-looking profile photo in which you are easily recognizable, a relevant and discriptive bio, and a customized background, which features your brand.

Tweet a Lot

The best way to increase your following and build influence is to frequently share great content with relevant hashtags.  Tweet the content you create and industry-leading content created by others, and tweet the content more than once.  Installing a Chrome extension, such as Hootsuite’s Hootlet, can help you tweet or schedule content as you find it.  Since your Twitter prospects are most active on Twitter at varying times of day and may be in multiple time zones, you need to schedule tweets for all hours of the day to reach a wider audience interested in the content you share.  If you are ambitious about growing your Twitter following, try tweeting relevant, high-value content once every hour—around the clock.

Curate Great Content

It is vital to find content to share that will be highly valuable to your followers and target audience.  There are a multitude of tools to help you discover the right content, including the revamped Klout, Topsy, SocialEars, LinkedIn Pulse, StumbleUpon, and respected niche websites like Social Media Today.  The best types of content to share on Twitter include blog posts, long-form content, infographics, webinars and SlideShare presentations—really anything that will be of value to your audience.  Leverage the power of visual appeal by incorporating eye-catching images into some of your tweets.

Follow to Be Followed

Follow industry thought leaders and prospects who would likely be interested in your products or services.  Many will follow you back, and you may discover dedicated followers, who frequently retweet and favorite your tweets and share your original content—thus amplifying your reach across Twitter.

Leverage Newsjacking

You can magnify the impact of your Twitter presence by newsjacking major events and trending news stories.  Oreo's real-time marketing related to the Super Bowl blackout last year is a popular example of winning newsjacking, which created a whirlwind of social media activity and a bright a spotlight on the brand.  Events that capture the attention of a mass audience, such as the Super Bowl or the Olympic Games, are special opportunities for you to reach a much larger-than-normal captive audience.

Who knows exactly what the next standout social media moment will be for the Olympics?  Watch and listen carefully, so you do not miss a chance for strategic social media engagement.  Be a part of the social media discourse.  Clever participation could win you more followers, enhanced brand recognition, increased website traffic and even new social leads.  Sharing highly relevant, real-time, original content could have an even bigger upside during the Olympics.  There a many hashtags related to the Olympic Games, including #Sochi2014 and #TeamUSA.  Be creative, while also using your best judgment and adhering to professional standards.  Social media mishaps have the potential to cast a long-lasting shadow on your brand.

Twitter is a major player in social business; the social network can be a great marketing asset. Social media changes rapidly, so stay on top of best practices to rise above your competition. Use Twitter strategically as part of a complete inbound marketing plan to help you attain your social media and global marketing objectives.

Monica Romeri

Monica Jade Romeri

Founder and CEO, Darwin Digital Content

Monica is Founder and CEO of Darwin Digital Content, a performance-based content marketing agency.  DDC delivers highly evolved and strategic content creation and marketing services to help clients—big and small—attract their target audiences and drive revenue.

Monica has a proven track record of publishing captivating, persuasive and elegant content. Her background in sociology and interest in group dynamics facilitate her development of unique and provocative and yet highly relevant content topics and strategy. Her content has trended on LinkedIn and been featured on SocialMediopolis, Jeremy Goldman’s daily Social 6 and Yahoo! Small Business Advisor. Monica consistently incites seriously high rates of website traffic, social content curation and lead generation and conversion. For all her latest content, follow her on Twitter: @MJRomeriDDC.

The Darwin Digital Content team can breathe life into any topic—attracting a significant captive audience, enhancing SEO and amplifying online influence to help clients reach and surpass their content marketing objectives. DDC creates blog and premium content and also offers strategic content consulting, editing services and social media marketing.





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Justin Belmont
Posted on March 1st 2014 at 1:01PM

Great ideas about using Twitter effectively! It can be tough to use social media as a business, and these are the right things to consider. For some tips about using Facebook effectively, check out Prose Media's blog: