Create Your Google+ Business Page - or Risk Being Left Behind

Sendible
Vishal Pindoriya Senior Marketing Analyst, Sendible

Posted on January 30th 2013

Create Your Google+ Business Page - or Risk Being Left Behind

It may be Goliath vs. Goliath, but you don’t need to pick sides - especially if you have in place a social media management tool like Sendible that can seamlessly post to them both. I believe that all social networks should be equal: each have their own collective gatherings of minds, opinions and user motives. Each also have their merits for different types of users who are often at different levels of involvement and engagement.

Facebook and Google+ make a valuable contribution to the way users can interact with businesses. One focuses on the inward premise of one's peer group and companies that are looking to build a brand by association with content that is shared on its network by your friends. The other is described as a “social layer” consisting of not just a single site, but rather an overarching “layer” which covers many of its online properties.

In a nutshell, Google+ is Google. It’s providing millions of existing users established services from Search and Gmail, to Maps and Chrome, to Android and Ads and YouTube.

With Google + instead of the assumption that everyone is your friend, you put everyone in appropriate groups called ‘circles.’ People can be in more than one circle (just like in real life) and you can easily share something to some people or with everyone. With over 1 billion daily users of Google products, Google+ also enables you to reach the right people at the right time. Google searches deliver relevant results from your Google+ page, including recent posts, photos, and videos, right when they matter the most to your customers.

Say, for example, I noticed an advertisement on the train. When conducting an external search for more information about that company. I would most likely turn to Google (just as a vast majority would) for its regarded by many as the go to method for casting a broad net for information not just isolated to my friends. Just as the Hoover is often incorrectly substituted for other brands of vacuum cleaner, the term ‘to Google it’ is term already hardwired into the digital era. So in my opinion it is absolutely imperative that companies embrace Google +. The awareness and exposure you set there is likely to be the first contact an individual has with your business.

 

Sendible

Vishal Pindoriya

Senior Marketing Analyst, Sendible

Sendible is an online marketing service for businesses and marketers to promote, grow and track their brands through the use of Social Media, Email and SMS messaging. Sendible is the easiest way to grow and build your brand online and is a one-stop-shop for all your marketing needs.

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Comments

winsonyeung
Posted on January 30th 2013 at 10:10AM

It's not a surprise that Google + is catching up so fast with facebook.

Posted on January 30th 2013 at 11:24AM

Intresting passage Vishal.This is a great call to doctors to embrace use of social media especially internet in marketing of their medical services.


Erick Kinuthia

Team MDwebpro.com

Peter Bell - Performance Lead Marketing
Posted on January 31st 2013 at 10:03PM

The irony of the graphic depicting Google+ as the most evolved social network, yet this site does not allow people to share comments via Google+ is not lost on me!

cfphil
Posted on February 1st 2013 at 10:40AM

Google+ isn't exactly catching up...

Last year, Facebook grew by 33% to 700M (active users), whereas Google+ only grew by 28% to around 350M active users.

It's pretty healthy growth, but if anything, Facebook is pulling away from Google - not Google catching up


There's an article about the main social changes last year... http://www.inbusinessltd.co.uk/google-grows-to-second-most-popular-socia...

Sendible
Posted on February 1st 2013 at 12:24PM