Hashtags are everywhere, and I do mean everywhere!
You can now find them on every major social network (excluding LinkedIn), and more than likely, your customers or clients are already using them in some way or another.
There really are many ways that you can use hashtags for your business’s social media marketing, but in the interest of time, I’m going to focus solely on using them for your events.
Why should I use a hashtag for my event?
As a business owner, you may be putting on all kinds of events to show your expertise and acquire new clients or customers! It’s time to use hashtags to increase awareness and the visibility of your events.
By including a hashtag in your promotions, commentary, and post-event thank yous, you’re not only pulling a conversation together, but you’re also making it easy for people to find photos and attendee interactions with your event.
Your event hashtag should be:
Similar to any other marketing campaign, if you do not properly promote it no one will know it exists. The same goes for your new hashtag.
Your hashtag should be everywhere! But let’s break it down a little more:
Tip – Don’t think you’ll have time to engage during the event? Schedule a couple tweets around your event content before the event begins.[Tweet this Tip]
Tip – Make sure to follow all of them and create a list specifically for event attendees so you can remember who they are down the road.[Tweet this Tip]
Tip – This content can be used for a new Facebook album or Pinterest Board. [Tweet this Tip]
Hashtags can be very visible, just like all social promotions. Moderating is the key to a successful hashtag. The last thing you want is someone promoting your event, or worse, asking you a question about your event and no one is there to answer.
Managing events can be hard enough, so make sure you create a plan to also manage your event hashtag.
Tip – Creating a stream specifically for this hashtag on a platform like Hootsuite can really help you keep track of the conversation. [Tweet this Tip]
Yes, it can. However, you should pat yourself on the back if this happens. The only time you’ll find spammers using a specific hashtag is if it’s a “trending hashtag.”
A trending hashtag is a hashtag that is being used more than they were previously. The trending list is on Twitter to help people find “breaking news” from across the world in real-time.
So if you’ve made the “trending list” and begin to have spammers invade your hashtag, DO NOT PANIC! This means you are wildly successful!
Tip – Post about the fact that there are spammers, so your attendees don’t accidentally click on anything the spammers are sharing. [Tweet this Tip]
Why not take a couple minutes right now, to check out the #DoMoreBusiness stream? The best way to learn a new concept on social media is to just jump in and see how others are using it.
Photo Credit: Hastag and Event Engagement/shutterstock