Creating Human Value Online to Drive Sales

Warren Knight
Warren Knight Founder, Social Media eLearning

Posted on August 5th 2014

Creating Human Value Online to Drive Sales

If you are a business with an eCommerce store (selling products or services online) you may find it hard to prove to your customers that you can be trusted. Regardless of how the internet has evolved over the years, there are still a majority of “old school customers” who distrust online businesses. To get past this hurdle, you need to create human value online.

As easy as it may be to lowers prices, run competitions and offer incentives, this may not sway enough of your online audience to make purchases as new or returning customers. What your customers want from YOU, is an online experience.

By offering an online experience, I mean creating a community within social and online marketing avenues that encourage the old school customers to drop the pen and paper documents, and pick up their laptop and engage online. To be able to achieve this, you will need to do the following;

  • Use and share new and unique tools and functionality that makes customers’ enjoy communicating online.

  • Interactive statements – allowing your customers to change the way information is displayed to suit their individual needs.

  • Targeted posts – help your customers by offering solutions to a specific situation that your target market may find themselves in.

  • User friendly features – The more friendlier the features are, the more likely customers will trust you and your business which will increase online sales.

  • Secure payment gateway – For your customers to feel safe while purchasing from you, you need to make the payment process as simple and painless as possible.

The biggest thing to remember when considering human value online and how to drive more sales is making the buying process as easy as possible for the consumer. If your website takes too long to load or has too many clicks to the payment page, your customer will lose interest.

Create a community, build relationships with your potential customers on social media and make sure they are happy. A happy customer, is a returning customer.


Warren Knight

Warren Knight

Founder, Social Media eLearning

For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.

My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.

As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.

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