Creating the perfect profile is one of the most important keys in any social media marketing effort, as it is the first thing people will be looking at when visiting your pages. However, creating the perfect profile for your needs is also going to be a challenge. To help you out, here are some useful tips and tricks in crafting your social media profile.
One thing you are likely to notice with social media sites is it is a lot easier to search for specific profiles now. Take advantage of this improved search function by including keywords in your profile. If you are doing a dedicated search social media marketing campaign, you can apply the very same keywords being used for that campaign into your social media profiles. Be sure to pick the most appropriate ones, so as not to make them seem out of place.
However, Debbie Henley cautions you should not overdo it when it comes to putting in keywords. While more keywords will significantly increase searchability, it does not automatically guarantee people will follow your profile. As such make sure you balance keyword-rich content with those that provide your followers with the relevant information they are looking for. Creating the perfect profile is an art.
Another important aspect of social media marketing is image formation, and what better way to do that than using the right pictures when you are creating the perfect profile. The profile pic, in particular, is going to be the most crucial, as it is the first thing visitors to your page will see. For professionals, personal photos are best since these provide people with something they can relate to.
KissMetrics tells us to use the same profile pic across all our social media profiles. This way, followers will be able to recognize you instantly when they surf around. However, just uploading a good profile picture is not enough; you need to also make it more searchable. A good way to do that is to name the image file with your own name. Using the “alt text” feature properly goes a long way to assisting searchers.
To really drive people to visit and follow your page, you have to keep it very active. This is more so with professional’s profile pages, as people want someone they can easily reach online for information. However, as many are often busy with actual work, this can be a difficult task to pull off. Here, scheduling posts in advance will help you lighten up the load considerably. Many social media sites now offer such post scheduling features that you want to make the most out of. Or, as we’ve suggested in the past, you can use a tool like HoostSuite to schedule your posts.
Kim Cooper points out, it is still important for you to personally respond to comments and questions made by your followers. In particular, you have to be able to respond within 24 hours in order to retain their interest. Allot at least a few minutes to do so by using social media on mobile which will help in replying to their questions on the go. This will ensure that you can keep your social media marketing effort continuing, even if you have a busy schedule.