Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Cristiano Ronaldo Launches his Own Social Network: Viva Ronaldo
Posted on December 14th 2013
Sweden’s world class football striker Zlatan Ibrahimovic changed his relationship with media when he launched his own app, “Zlatan Unplugged“. Instead of just talking directly to journalists, a lot of quotes in articles today are from statements in his app. And now another football icon, Cristiano Ronaldo, ups the ante by launching his own social network Viva Ronaldo (Where my true fans belong…), complete with an app for iPhone and Android devices.
The community site features a stream of tweets from the official Viva Ronaldo Twitter account alongside tweets from fans who tag their tweets #vivaronaldo. I think it’s a nice feature to include fan tweets live on the site.
In the app, you are able to interact with other fans, play games and win prizes and of course read updates and watch images and videos from CR7. And if you’re lucky, Ronaldo may even like your pictures.
Ronaldo recently opened up his own museum on Madeira, he is also the most popular athlete on Facebook, Twitter and has more than 11 million followers on Chinese Sina Weibo. So it’s not surprising that he launches his own social network. Or as Yahoo Sports puts it:
“This is all a precursor to the inevitable Church of Ronaldo, which will make Scientology look like a flexible neighborhood bookclub.”