Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!

Cristiano Ronaldo Launches his Own Social Network: Viva Ronaldo

Sweden’s world class football striker Zlatan Ibrahimovic changed his relationship with media when he launched his own app, “Zlatan Unplugged“. Instead of just talking directly to journalists, a lot of quotes in articles today are from statements in his app. And now another football icon, Cristiano Ronaldo, ups the ante by launching his own social network Viva Ronaldo (Where my true fans belong…), complete with an app for iPhone and Android devices.

vivaronaldo social network

The community site features a stream of tweets from the official Viva Ronaldo Twitter account alongside tweets from fans who tag their tweets #vivaronaldo. I think it’s a nice feature to include fan tweets live on the site.

viva ronaldo twitter

In the app, you are able to interact with other fans, play games and win prizes and of course read updates and watch images and videos from CR7. And if you’re lucky, Ronaldo may even like your pictures.

Viva Ronaldo app

Ronaldo recently opened up his own museum on Madeira, he is also the most popular athlete on Facebook, Twitter and has more than 11 million followers on Chinese Sina Weibo. So it’s not surprising that he launches his own social network. Or as Yahoo Sports puts it:

“This is all a precursor to the inevitable Church of Ronaldo, which will make Scientology look like a flexible neighborhood bookclub.”


Join The Conversation

  • Feb 21 Posted 1 year ago izy kid

    man you are really doing a great job at the pitch although am not real madrid's fan

  • Dec 15 Posted 1 year ago Amanu I like Ronaldo and fan of him. You are my favorite! Just VIVA

Upcoming Webinars

Whitepapers

  • September 02, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • August 31, 2015
    According to a recent survey carried out by Zendesk, customer service is the most important factor when it comes to how much people trust...