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Oct 17 Posted 4 years ago
I read Sid Roy's post. Thanks for providing that link.
Regarding the notion that various controllers aren't ready to "let the crowds run the show," if they are smart they won't ever let the crowds run anything.
The examples in Roy's post show how smart marketers and smart brands are using technology to discern what consumers ("the crowd") want and then giving it to them. I don't think anything has been surrendered to the crowds.