Oct 17 Posted 5 years ago
I read Sid Roy's post. Thanks for providing that link.
Regarding the notion that various controllers aren't ready to "let the crowds run the show," if they are smart they won't ever let the crowds run anything.
The examples in Roy's post show how smart marketers and smart brands are using technology to discern what consumers ("the crowd") want and then giving it to them. I don't think anything has been surrendered to the crowds.
Webinars On Demand
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
May 25, 2016Up to 80% of email databases are classified as inactive. These "sleepy subscribers" haven't engaged with your emails in months, which negativ...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...