Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Cults and Marketing: More Similar Than You Might Think [Infographic]
Posted on December 15th 2012
If you’re an Apple fan, chances are you have a multitude of reasons as to why you’ll never switch from your iPhone to an Android phone ready to go at any given moment. If you have an iPad, a MacBook, an iPod or any number of Apple products you’ll likely swear by them, even going so far as to say they changed your life.
What is it about Apple products that make their users so loyal? The same question could be asked of Harley Davidson owners and many other loyal consumers. What you may be surprised to learn is that there is a psychology that goes into the marketing of these products; a tactic that makes you want to belong to this club they have created. This psychology can easily be compared to the psychology cults use to recruit members.
Like cults, marketers want you to feel like you are on a specific mission; that you have a specific purpose with a strong ideology and leadership behind you. This gives the brand itself a much larger meaning. For cult brands, this mission is often a “mission from God” - to tell everyone you know how amazing this brand is.
Cult psychology is being used all around us. Facebook, for example, used the exclusivity factor during it’s beginning stages when you could only sign up if you had a college email address. By making people feel as though they are a part of something instead of just another number, you give them a belief in the product they are using.
What are your thoughts? Will this marketing technique affect your decision making process on the next purchase you make or are you more worried about the product itself rather than the marketing techniques being employed upon you? Take a look at this infographic from Christiandegrees.net to learn more about the psychology of cults and marketing.
Courtesy of: Christian Degrees