Mar 16 Posted 3 years ago
Well put, Ken.
Tell me, how do you go about defining "great products and services delivered with great customer service" for your customers? If one man's trash is another man's treasure, then what type of research or insight do you use to uncover what a particular set of customers treasure?
Sep 19 Posted 3 years ago
Great reminder, Ken. I think a lot of marketers all too often forget that the average customer doesn't understand content strategy, algorithms or ad retargeting. Looking at it from a more simplistic perspective alleviates pressure to write the most creative copy, or to create a better contest than a competitor. You truly just have to test and listen to see what resonates with your audience - and what doesn't!
Sep 17 Posted 3 years ago
I agree. Customers only expect results; they don’t care less how you do it. You think they’re fascinated by the latest tools your company uses, or what kind of paint your office has, but their satisfaction is a means to an end.
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