Mar 16 Posted 1 year ago
Well put, Ken.
Tell me, how do you go about defining "great products and services delivered with great customer service" for your customers? If one man's trash is another man's treasure, then what type of research or insight do you use to uncover what a particular set of customers treasure?
Sep 19 Posted 1 year ago
Great reminder, Ken. I think a lot of marketers all too often forget that the average customer doesn't understand content strategy, algorithms or ad retargeting. Looking at it from a more simplistic perspective alleviates pressure to write the most creative copy, or to create a better contest than a competitor. You truly just have to test and listen to see what resonates with your audience - and what doesn't!
Sep 17 Posted 1 year ago
I agree. Customers only expect results; they don’t care less how you do it. You think they’re fascinated by the latest tools your company uses, or what kind of paint your office has, but their satisfaction is a means to an end.
June 16, 2015In the past two years, LinkedIn has become a must-do for brands, whether you love it or hate it, especially for B2B brands. But without a Linked...
June 02, 2015Brands have come to rely on social listening to determine what their customers want and what might be threatening the strength of the brand. Man...
May 27, 2015Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
May 20, 2015In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...