Jul 27 Posted 2 years ago
Great post, Shel. And terrific counter-argument. I would also add that when you consider investment into the so-called "collaborative economy" companies like Uber and others, which are highly dependent on social sharing, ratings, and data, then you have an even stronger argument for the resiliance of "social."
Jeremiah Owyang, of course, is brilliant on this subject.
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and servi...