Jul 27 Posted 8 months ago
Great post, Shel. And terrific counter-argument. I would also add that when you consider investment into the so-called "collaborative economy" companies like Uber and others, which are highly dependent on social sharing, ratings, and data, then you have an even stronger argument for the resiliance of "social."
Jeremiah Owyang, of course, is brilliant on this subject.
May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 28, 2015Hundreds of thousands of conversations happen on social media every day, which means there are countless opportunities for your brand to join in...
April 10, 2015With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an im...
April 10, 2015You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campai...