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Defining and Measuring Influence Webinar
Posted on January 19th 2012
Defining and Measuring Influence
An exclusive, live webinar from Social Media Today
January 24th at 12pm EST / 9am PST
We are all subject to being influenced by people, events and experiences in our lives. This is just as true in our online behaviors as it is in the rest of our lives. Those influences affect our thinking, our decisions and our preferences. We base many of our choices on the words and actions of others. With the growth of the social component on the Internet, we are exposed to many stimuli aimed at grabbing our attention and affecting what we do next - where we click, what we “Like,” who we trust and what we buy. This webinar digs deeper into how influence works and does not work on the Internet. To examine that, we must be clear about what is or is not influence and how such a fuzzy concept can be measured.
- Is influence such a personal thing that it can’t be generalized?
- Can a person be defined as “influential” simply by having more followers on Twitter and Likes on Facebook?
- How can you tell if someone has been influenced?
- What kinds of influence should be recognized and leveraged through market research?
- Is building influence different in B2B vs B2C?
Click here to register for this live exclusive event!!
About the Panel:
Peter J. Auditore is currently the Principal Researcher at Asterias Research, a boutique consultancy focused on strategic and executable marketing communications for the millennium. Formerly, Mr. Auditore was Head of SAP Business Influencer Group and a veteran of four technology start-ups including: Zona Research (Cofounder). Hummingburd (VP Marketing Americas), Survery.com (President) and Exigen Group (VP of Corporate Communications), Mr. Auditore has over twenty years of experience selling and marketing software to LE and SME organizations worldwide. He is a member of Berkeley Innovation Forum at the University of California Haas School of Business and a Senior Fellow at the Society for New Communications Research. Mr. Auditore is a corporate blogger and has written many technology press articles and industry white papers. He holds BS and secondary teaching degrees from the University of Massachusetts at Amherst.
Pam is the CEO & Co-Founder of ZoomFactor, an experiential social brand, reputation management and digital marketing agency. She has 15+ years of experience helping entrepreneurs to Fortune 500 organizations build winning brands and sustainable business platforms! Pam is an avid keynote speaker, trainer and best selling author of two books. She is tapped into regularly by publications such as Forbes and USA Today for contribution to articles related to social business, social media and reputation management. If you can’t find Pam on Twitter, Facebook or on her “Marketing Nut” blog, she’s probably off to one of the Tampa beaches with her husband and two boys.
Maggie Fox, Moderator, Social Media Group
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.