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Too many marketing agencies are more worried about getting their share of the marketing budget and they often push companies into their direction. The problem is that these are like legs to a table… when you pull one out, the others become less effective. When we’re working with a client, we often insist or push them to work with branding agencies, public relations firms and community development companies.
Even if we’re 100% effective, without any one of the other elements, the overal inbound marketing strategy isn’t as effective. Ensuring each dependency is effectively implemented provides a company with immense marketing reach, potential and performance.