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Jun 29 Posted 8 months ago
Thanks for the article Greg.
I think optimising your social media strategy is where a lot of companies tend to fall short- social media thrives on the 24 hour news cycle, if you are not consistently engaging with your online audience your business will find itself struggling for visibility. For companies that may not have the staff capacity or time, I would recommend outsourcing your social media needs to an independent contractor on your behalf.
Disclaimer: My company runs an online platform for corporate hirers and freelancers to work together- http://www.getserio.com/