Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Did LinkedIn Ban Writers from Outbound Linking or is it Just Me?
Posted on June 19th 2014
I normally avoid writing in first person, but this is one of those rare exceptions. As a content marketer I have many writing obligations. One of which is contributing to LinkedIn. Many folks have received invitations and are starting to take advantage of the opportunity. I’ve posted original and syndicated content since receiving an invitation. Their terms of service clearly allows for this. Thirteen posts in and no problems – until today.
After copying and pasting a post that was originally published on Social Media Today in April, everything looked good and ready to publish. I did the customary preview, like always. And to my surprise 100 percent of my link citations were gone. Not just the link itself, but the anchor text of the link. I was forced to retype the words and leave out the links.
Here’s a few of the citation links I put in the editor.
LinkedIn stripped out all of the citations.
When I went back into the editor the anchor text and the links were gone. I had to retype them with no citations.
I tried multiple times and several different techniques to get the links to show up, but nothing worked. This left me scratching my head all morning and wondering what was going on. Here’s what I was thinking:
- Is it just me or did LinkedIn eliminate all outbound linking for everyone?
- If it is just me, what did I do wrong? Does the word “SEO” trigger the links to shut off?
- Maybe their WYSIWYG is on the fritz.
- Have I been manually marked as a “link builder?”
- Did Matt Cutts spook LinkedIn like he did so many other media outlets with his pronouncement that guest posting was dead?
Next, I did what any contributor would do – search through their help section to seek answers and. . . nothing. Not a mention of citation links anywhere.
What impact will this have?
An article with no outbound links runs contrary to the spirit of the Internet. If writers are unable to link to sources they’ll be forced to cite them like we did in college back in the 90’s. Who wants to do that? If this is now the new standard for everyone I’m afraid LinkedIn’s march to content nirvana may be short lived.
Most content marketers write for a web environment. I’m no exception. If I have to change up how I cite for only one media outlet I’ll likely abandon it. Let’s just hope that this is just a bug that will be fixed soon. Otherwise, we’ll start seeing a slew of complaints online soon.
Have you experienced this problem recently? If you have or haven't please share what you're experiencing below.