Jul 7 Posted 3 years ago
You may want to start to look at things like Data Drive Web Site Compilers/Builders that marry, both, structured and unstructured data. Such compilers know how consume structured templates that allow users to embed unstructured content, within them. For example...
- Product templates
- Project templates
- Service templates
- Organization templates
- Human Resource templates
- etc. (the list is endless)
As a result of structuring raw content within templated frameworks, such compilers can derive metrics against things like quantity, completion, density comparisons, and much more.
Even more importantly, if you think of sites like Wikipedia, it can take months to create one loosely structured article, where you have no consistency between articles, low link densities, poor content and link quality, and very expensive to generate content. The opposite end of the spectrum is being able to dump data from a source system (like your Human Resources database), feed it to Web Site Compiler, and have the compiler generate tens of thousands of neatly organized, consistent, high quality, pages, with things like heavy link density and many other advanced features that you could never code by hand on sites like wikis. Advanced Web Site Compilers like NOUNZ will even goes so far as to autogenerate complex interactive visualizations from the content.
Treating raw content like structured content could be the answer to the problem at the heart of your article.
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...