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Jun 26 Posted 1 year ago
Great question, Scott!
I tend to focus on marketing and front of house, but the same challenges face almost every part of the business ecosystem. The challenge is one of change management and communications. Generally I find that those who are resistant to this kind of investment require a change in behavior - and so the hard task is one of education, strategy, business case development and sales.
It's important to appeal not just to the head (business case) but also to the heart (education). I'm actually working on a logistics oriented case study at the moment. Will let you know when it's ready.
Jun 25 Posted 1 year ago
This is great, thanks. I couldn't agree with you more about the need to do it and the need to personalize the conversation; what I'm trying to do with my targeted niche industry (logistics) is to get them to just...spend; period. It's not an industry where the small to mid-size companies understand that a well placed investment to their targeted verticals or global trade lanes can pay huge dividends.
Have you seen or done any work in the logistics sector that I can point to for current and potential clients?