How often do we see companies leverage social media for generic asks: “Follow us on Twitter,” “Support our cause,” “Like us on Facebook.” But, why? How does having Brand X in my online world benefit me?
One core tenant of effective public relations is storytelling — getting beyond facts and figures to communicate value, impact, need. Social media isn’t just about amassing a large network. Rather, this idea of “humanizing” a brand can spark meaningful action.
Instead of simply asking someone to connect online, organizations should use social media to convey meaning and context. Offer compelling reasons to follow, support, endorse, review, interact or take some other “next step.” As PR pros, that’s where our storytelling instincts should kick in.
Beyond Facebook and Twitter, what storytelling tools are available — and affordable? Here are 30+ of my favorite “Storytelling 2.0″ tools to explore:
Some other tools to consider:
Digital tools offer an array of interactive opportunities to craft and share memorable stories. What are some of your favorite Storytelling 2.0 tools?