Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Digital Storytelling: 30+ Social Tools to Create Sharable, Memorable Stories
Posted on August 16th 2011
How often do we see companies leverage social media for generic asks: “Follow us on Twitter,” “Support our cause,” “Like us on Facebook.” But, why? How does having Brand X in my online world benefit me?
One core tenant of effective public relations is storytelling — getting beyond facts and figures to communicate value, impact, need. Social media isn’t just about amassing a large network. Rather, this idea of “humanizing” a brand can spark meaningful action.
Instead of simply asking someone to connect online, organizations should use social media to convey meaning and context. Offer compelling reasons to follow, support, endorse, review, interact or take some other “next step.” As PR pros, that’s where our storytelling instincts should kick in.
Beyond Facebook and Twitter, what storytelling tools are available — and affordable? Here are 30+ of my favorite “Storytelling 2.0″ tools to explore:
- Vimeo (think interviews with the people impacted by your organization, videos that visually show the impact of your group. Put your journalist hat on and think about how to package a story.)
- UStream (can you live-stream an event or a conference? What about live video chats?)
- Tout (15 second video status updates)
Some other tools to consider:
- QR Codes
- Infographics (these are all the rage … for a good reason. Visually appealing, effective method for conveying data.)
- Mobile apps
- Email (Seriously … it’s not dead. Don’t overlook it.)
Digital tools offer an array of interactive opportunities to craft and share memorable stories. What are some of your favorite Storytelling 2.0 tools?