The Dirty Little Secret about Social Media Policies [VIDEO]

EricSchwartzman
Eric Schwartzman Entrepreneur / Author / Consultant , Comply Socially

Posted on October 28th 2013

The Dirty Little Secret about Social Media Policies [VIDEO]

Social media policies are certainly useful when an employer needs to take disciplinary action against and employee for misconduct.

But they don’t help employees use social media effectively or responsibly. At least not most employees. And that’s because few people actually read corporate policy. And if they do, even fewer understand what they’re reading.

Why?

Because they’re busy. Because they have more important things to do.

Everyone agrees that training is important. But up to now, there’s been no affordable way to train entire companies on effective social media use.

That’s why we’ve just released the first, on-demand, self-paced social media compliance training curriculum aimed at the entire enterprise.

You can sample the first lecture from each course on our site now. And if you’re attending the PRSA International Conference this week, I’ve got a promo code to take one the course for free.

Policy without training is not a winning strategy. Now there’s a way to turn all employees into social media ambassadors and manage risk at the same time.

I’m really excited about these new courses. Of you have a chance to check them out, please let me know what you think.

EricSchwartzman

Eric Schwartzman

Entrepreneur / Author / Consultant , Comply Socially

Eric Schwartzman is Founder and CEO of social media training provider Comply Socially.

Follow him @ericschwartzman

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications.

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