May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 11 Posted 5 years ago
Interesting question Sonny, maybe we need to do both?
Part of our engagement strategy would be to focus on building lasting engagement - a slow, methodical approach; and part of it might be to focus on the now-population, whereby engagement is driven by exclusive offers, discounts etc.