Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Do We Need Social Media Education in Schools Now?
Posted on January 21st 2013
When I was a junior in high school, my U.S. History teacher was a former government archivist. His teaching style was as dry as unbuttered toast, and his teaching methods were challenging. Memorization. As long as you could recite every important person, date, battle, document signing, and benchmark law, you were an ace. He was a classic example of education without learning. The recitation of information without an understanding of its importance is not education. It’s an exercise in data.
The recent story of Manti Te’o is a perfect example of education without learning. He knew how to use social media, but didn’t understand its power. Have we failed the next generation by equipping them with all the bells and whistles to get connected without teaching them how to use those tools responsibly?
Cons have been around as long as time. Should we start with the story of Jacob fooling his blind father by covering his arms with animal hair to steal the family blessing? We teach our children not to take candy from strangers, but we buy them IPhones that give those same strangers unfiltered and unsupervised access to their private worlds.
Hoaxes are not new, but the social media tools we use have accelerated the speed and the space they can operate in before being detected. Schools are jumping on the social media bandwagon. The blogosphere is filled with articles showing elementary, high schools, and colleges how to use social media effectively. We all want to be social, but are we missing the inherent risks?
We don’t know if the facts of the Manti Te’o hoax will ever be known. But it doesn’t matter. He is not the first student-athlete to be the victim of an online hoax and he will not be the last. This blow-by-blow account by a former University of South Carolina pitcher gives us eerie insight into the emotional roller coaster of such catfishing schemes. Some think that many of these schemes go unreported simply due to embarrassment. What are the bigger lessons?
There is an urgent need to educate students at all levels on the responsible use of social media. It’s time to help students navigate this unfiltered world of anonymous faces. When searching for a curriculum for social media education, make sure you pay attention to these critical points:
- Find a curriculum that addresses the concept of fraud filters as well as privacy. Social media is an unfiltered stream. Instead of just blocking access to social platforms or punishing bad behavior, teach students how to implement filters on their social channels. Filters can be tools or guidelines, but mostly they are a checklist of behaviors that help students protect their reputation and well being. In this post, Huffington Post tech officer John Pavley lists a few suggestions that may help social users detect fraud.
- Make sure students are educated on the latest changes in platform privacy settings. Even though a one-time workshop on the responsible use of social media is a good first step, follow-up is essential. Just like the software updates that pop up on your computer screen, privacy settings on social media platforms change frequently. Unfortunately, Facebook won’t send out an update every time they make a change that affects your privacy settings. And history shows that when social media channels make any changes to their platform, they always default the privacy settings associated with the change to the most public use.
- Make sure to show the good, the bad, and the ugly. Social media is a path to many goals. It’s important for students to hear and see the success stories as well as screenshots of the horror stories. Shame is not as good of a motivator as reward. Look for people who are doing it right. You can start with the University of Washington’s preferred athlete program. They are training selected student-athletes to represent the department in their personal Twitter feeds, and then promoting their tweets. Find students who are using their social media channels to build their reputations and showcase their channels.
- Find a facilitator/provider that specializes in education, not just tools. This is not a job for social media marketers (no offense). Teaching students how to set their privacy levels on applications is only the starting line, not the finish line. The NCAA provides a list of recommended educators in their speaker registry. Find one that can educate your staff as well as your students. My agency has a specific curriculum workshop aimed at responsible use called Practice Safe Social. If you live in the south, I have a colleague at Northwestern State in Louisiana (a former sports information director, like myself) that is providing the training as well. Please contact me for more information on how you can choose a good trainer.
Is it time for social media responsible use education in our schools? Certainly in our collegiate athletic departments…and soon. What are your thoughts? Please keep the conversation going in the comments.
image from istockphoto.com