Hundreds of thousands of customer conversations happen on social media every day. Learn more about social listening on the next #SMTLive webinar. Register here.

Do You Care More About Customers or the Competition?

Recently, Apple CEO Tim Cook asked Scott Forstall to resign, reportedly because Forstall (who had headed Apple's iOS Software) refused to sign the company's apology over the crappy Apple Maps that were made a part of the latest iPhone software. I'm glad to see that because it signals that Cook cares about customers rather than "beating Google" which as far as I could tell was the only reason to swap out the mapping platform in the iPhone.

Too much focus on the competition

Many companies obsess about the other guys. Why in the world would you name your business Seattle's Best Coffee unless you were directly competing with Seattle, Washington based Starbucks?

My sense is that the various social platforms (Facebook, Twitter, Google+, and the like) are spending way too much time worried about the "competition" and not enough time worrying about their users.

For example, Google worries about Twitter. So Google eliminated the excellent real time search feature which had delivered tweets as part of Google search results. While tweets no longer appear, Google will happily show updates from Google+ in search results.

Who do you care more about – your customers or the competition?

Join The Conversation

  • Kent Ong's picture
    Nov 15 Posted 2 years ago Kent Ong

    Agree, Scott. And Blue Ocean Strategy is one of the marketing strategies that focus on consumers rather than competitors.

Upcoming Webinars

Whitepapers

  • April 24, 2015
    Pinterest is a critical channel for any e-commerce brand. With over 70 million registered users, it deserves to be a big part of any social...
  • April 10, 2015
    With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an im...