Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Do You Have Permission to Use That Image?
Posted on March 19th 2014
Adding an image to your content is always a good idea, but images come with an unexpected twist; you can’t use many of them without the artist’s or photographer’s actual permission. Citing the source is sufficient with content, but this is not the case with images.
Copyright Rules For Using An Image
MIT Libraries tells us, the moment someone takes a photo or begins working on a piece of art, it becomes their property and is protected by U.S. copyright laws. Even though many artists take the extra step to insert a copyright symbol or watermark to their image, they don’t have to for their image to still be legally protected.
Fair Use laws for copyrighted images are confusing. In determining whether to use an image in a particular case, four factors should be considered.
- The purpose of use, including whether it is for commercial or nonprofit educational purposes;
- The nature of the copyrighted work;
- The amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
- The effect of the use upon the potential market for or value of the copyrighted work
Arguing fair use for images can turn in a writers’ favor if they used a lower resolution or thumbnail, placed it in a new context, or only used certain portions of the image. Nevertheless, I’m not sure I’d bet the rent on these guidelines.
Consequences Of Unauthorized Image Use
“You don’t want to learn this the hard way,” said Kari DePhillips of The Content Factory to PR Daily Post. The Content Factory was sued for sending a blog to a client which included a photo used without permission. Even though the photo was immediately removed when the client received an email from an attorney, the client was still served with an $8,000 copyright infringement suit. The Content Factor settled for $3,000; a pretty hefty penalty for a blog Google Analytics showed only drew about 100 readers.
How To Avoid Copyright Violations When Using Images
One way to avoid copyright infringement is to take your own photographs or team up with a photographer who has given you their written permission to use their work.
You can also check out sites which sell or otherwise provide images specifically for blogs and articles such as Shutterstock.com and bigstockphoto.com. or Getty Images. Most sites come with fees or subscriptions, but they offer high-quality and extensive selections.
Here are a few sites where you can get free images:
In sum, I recommend using extreme caution when using others’ images. Make sure you have done your research to ensure you are allowed to use the image without any negative repercussions.