Do You Know How to Maximize Your Professional LinkedIn Engagement?

MarketingXLerator
Natascha Thomson Owner/Partner, MarketingXLerator

Posted on November 21st 2013

Do You Know How to Maximize Your Professional LinkedIn Engagement?

This Google Hangout on Air educates on the use of LinkedIn for Professionals.

In the video, LinkedIn expert Greg Cooper, host Mark Vang (Sanctuary Networking Community) and I, discuss how to use LinkedIn® as a B2B marketing platform, for networking, business development and your career.

You can watch the LinkedIn for Professionals discussion here:                                                                                                                                                      

The video covers the following topics and more:

  • Why should you care about LinkedIn?
  • How to optimize your LI profile
  • How do you give social proof?
  • How do you cross-market with LinkedIn?
  • Why is silo marketing bad?
  • What is integrated marketing?
  • Why do I need to think beyond LinkedIn? How do I do it?
  • What is owned, earned and paid social media? Why should you care?
  • What is an example of a real world LinkedIn paid ad campaign?
  • How to create engagement and maximize the value of groups
  • Which groups to choose, and how to engage in groups
  • The main strategy to be successful on LinkedIn
MarketingXLerator

Natascha Thomson

Owner/Partner, MarketingXLerator

Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini. Yerdler. Motto: "Teach a man how to fish."

 

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Comments

Randy Milanovic
Posted on November 23rd 2013 at 10:51PM

HI Mark and Natascha. Agreed... LinkedIn rocks, especially when paired with great content form your site and others.