Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
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New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Do You Know How to Maximize Your Professional LinkedIn Engagement?
Posted on November 21st 2013
This Google Hangout on Air educates on the use of LinkedIn for Professionals.
In the video, LinkedIn expert Greg Cooper, host Mark Vang (Sanctuary Networking Community) and I, discuss how to use LinkedIn® as a B2B marketing platform, for networking, business development and your career.
The video covers the following topics and more:
- Why should you care about LinkedIn?
- How to optimize your LI profile
- How do you give social proof?
- How do you cross-market with LinkedIn?
- Why is silo marketing bad?
- What is integrated marketing?
- Why do I need to think beyond LinkedIn? How do I do it?
- What is owned, earned and paid social media? Why should you care?
- What is an example of a real world LinkedIn paid ad campaign?
- How to create engagement and maximize the value of groups
- Which groups to choose, and how to engage in groups
- The main strategy to be successful on LinkedIn