Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Do Your Employees "Like" You?
Posted on July 12th 2013
The topic of how to hire or create a loyal staff is beyond the scope of this article, but the question of measuring your employees’ loyalty can be put to a fairly simple test without any overtly uncomfortable confrontation. Simply put, are they fans of your Facebook page? Do they post on your company’s Facebook wall or share your posts with others? If not, why not?
Make it Fun
If your staff uses Facebook (and who doesn’t these days?) but isn’t involved with your business activities on the site, there could be a variety of reasons why. First of all you should examine whether or not your posts and your page are worthy of sharing and interacting with. Rest assured that if your staff finds your social activity boring, others likely do as well.
One of the biggest and most common mistakes businesses make in social media is turning it into a constant stream of advertising. Facebook should not be a mimic of your company website – people are on the site for enjoyment and interaction. If your posts read like a sales flyer in the local newspaper, you are losing the game. You need to be giving viewers fun yet informative status updates that will engage them and get them talking, liking, and sharing what you post.
Capture their attention
The easiest test for how interesting your activity appears to others is to see how many times your posts are liked or shared, but don’t rely on that alone. If you were logging on as an objective third party, would you be interested in what you’ve posted?
For example, a real estate company could easily take up enormous amounts of time and screen space posting their latest listings, but what makes that any different from their website or other advertising? Instead, why not link to articles about fascinating architectural pieces around the world? Post pictures of unique homes built in mountainsides, caves, or in treetops? Discussing the latest news items related to the industry or laws being considered that might affect home owners would be a great way to ask your viewers for their opinions on the issues, and people love to give their opinions.
Have you asked them?
If you are past all of these basic pitfalls and you still don’t have engaged employees, have you asked them to be involved? That may be all it takes, but either way both they and you need to understand a simple fact of business, which is that everyone in the company holds the responsibility of ensuring success. A good salesperson doesn’t even mow his lawn without a stack of business cards in his pocket, just in case a neighbor walks by. This same attitude should be pervasive in your entire staff.
Whether the employee is a janitor or the head of your HR department, if they are on Facebook they should be promoting your company there. That doesn’t mean that they have to share or like every post of course, but if they love where they work they will share more often than not. If they don’t love where they work, you may have a bigger problem than interesting posts.