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Does Your Organisation Need More Social Communities?

So you are a part of the Social Media team in your organization and you get a constant stream of requests from colleagues all over that they want to create their own communities, or worse still you may find out about them after they have been created. Either way, as a good social media practitioner, it’s your job to safe guard your brands social foot print and social experience with your target audience, and hence the need to be prescriptive about when new communities can be added.

Establishing the difference between campaign’s and communities

Many marketing managers don’t understand the difference between these two and the common mistake that is made is creating a community to facilitate the campaign. Once the campaign is over the community is left abandoned which seems like a big waste for the effort and resources that are put behind creating it in the first place.

Here is a quick and simple thought process to engage in before you decide to allow anyone to create a new community.


Community Management Matrix ©Jamshed Wadia

Join The Conversation

  • Jamshed Wadia's picture
    Sep 3 Posted 3 years ago Jamshed Wadia

    Thanks Kent ! Glad it's useful to you. 

  • Kent Ong's picture
    Sep 3 Posted 3 years ago Kent Ong

    HI Jamshed, thanks for the diagram. It clearly show the difference between campaign and community. And it is good for us to know that.

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