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So you are a part of the Social Media team in your organization and you get a constant stream of requests from colleagues all over that they want to create their own communities, or worse still you may find out about them after they have been created. Either way, as a good social media practitioner, it’s your job to safe guard your brands social foot print and social experience with your target audience, and hence the need to be prescriptive about when new communities can be added.
Establishing the difference between campaign’s and communities
Many marketing managers don’t understand the difference between these two and the common mistake that is made is creating a community to facilitate the campaign. Once the campaign is over the community is left abandoned which seems like a big waste for the effort and resources that are put behind creating it in the first place.
Here is a quick and simple thought process to engage in before you decide to allow anyone to create a new community.
Jamshed Wadia: Intel Asia Pacific and Japan – Head of Digital and Social Media
Jamshed Wadia has over 15 years of experience in the ‘Information Technology’ industry which spans areas like Product Management, Retail Marketing, Sales Management, Digital Marketing and Social Media Strategy. He holds a ‘Masters in Business Administration’ and ‘Bachelors Degree in Engineering’. As a part of the Asia Pacific and Japan Regional Sales and Marketing team, he currently heads the Digital and Social Media Strategy and execution for Intel.
Jamshed’s blog, Corridor Conversation, is available at: http://www.corridorconversations.com; his Twitter profile is @JamshedWadia and he can be found on LinkedIn here: http://www.linkedin.com/in/jamshedwadia