Don’t You Dare Miss These Top Four Marketing Conferences in 2014

Tomeeka Farrington
Tomeeka Farrington Principal, Spotlight Communications

Posted on November 21st 2013

Don’t You Dare Miss These Top Four Marketing Conferences in 2014

Call­ing all mar­keters! The New Year is almost here, and whether you are an in-house mar­ket­ing depart­ment of one, or part of a small army of mar­ket­ing mavens, what is your strat­egy to help stay updated and edu­cated on the lat­est and great­est indus­try prod­ucts, tools and inno­va­tions in 2014? Look no fur­ther, we have rounded up our top four can’t miss con­fer­ences to help your team from falling by the mar­ket­ing way­side next year…


1. Tech Enthu­si­asts and Con­sumer Mavens, Meet Inter­na­tional CES.

Con­fer­ence Details: Jan­u­ary 7–10, 2014; Las Vegas, NV.

Since its incep­tion, 40 years ago the Inter­na­tional CES has high­lighted prod­ucts that have dras­ti­cally trans­formed our lives, from the VCR to brand-spankin’ new Ultra HDTV tech­nol­ogy. Whether your agency pro­vides mar­ket­ing, pub­lic rela­tions or technology-based adver­tis­ing, or you’re look­ing for a hot-new prod­uct to invest in, CES is a ‘nerd par­adise’ for those who devote their pas­sions to the tech­nol­ogy sec­tor.  With well over 3,200 exhibitors and 300 ses­sions, you will  net­work with 150,000+ fel­low atten­dees, from over 150 coun­tries, who are just as pas­sion­ate about the con­sumer elec­tron­ics indus­try as you are.

Why You Can’t Miss It: This year, we pre­dict you will see an increase in the num­ber of new mar­keters at CES, as the tech­nol­ogy and mar­ket­ing indus­tries con­tinue to merge.  This trend­ing hybrid will dis­play how tech part­ner­ships impact the way in which con­sumers com­mu­ni­cate with brands.


2. Search Engine Buffs and Strate­gic Mar­keters, Unite at Your Nearby SES!

Con­fer­ence Details: Var­i­ous dates, 2014; Con­fer­ence & Expo’s located at: Sin­ga­pore, Lon­don, Jakarta, New York, Toronto, San Fran­cisco, Shang­hai, Hong Kong, Berlin and Chicago.

As the dig­i­tal mar­ket­ing indus­try pro­gresses, there is a need for prac­ti­tion­ers to become multi-skilled in order to man­age a mul­ti­tude of processes. Today, it is vital for mar­keters to know every­thing from search, social, dis­play, and email mar­ket­ing, as well as ana­lyt­ics and SEOtech­niques, to help keep up with the “Jone­ses” and thrive in the dig­i­tal mar­ket­ing econ­omy.  Enjoy work­shops that range from best blog­ging prac­tices, best prac­tices for gath­er­ing and ana­lyz­ing data, con­vert­ing B2B social tac­tics into lead gen­er­a­tion machines, and tips to liven up your email mar­ket­ing campaigns.

Why You Can’t Miss It:  Pre­fer hands-on learn­ing? At SES, you will see the lat­est tools, tech­niques, meth­ods, sys­tems and processes that boost your web pres­ence, as you test-drive them in the SES expo hall.  Whether you’re a web ana­lyt­ics data novice or search engine mar­ket­ing analy­sis maven, this con­fer­ence has some­thing ben­e­fi­cial for every­one. See how to join over 3,500 other mar­keters at this year’s SES, today.

3. Con­tent Cre­ators and Social Entre­pre­neurs, Invest in Inbound 2014.

Con­fer­ence Details: Sep­tem­ber 15–18, 2014; Boston, MA.

You know those annoy­ing mar­keters who seem to always include the impor­tance of receiv­ing a “social return on invest­ment” in their pre­sen­ta­tions, but seem to fail at pro­vid­ing actual facts on how to suc­cess­fully cap­ture and gen­er­ate leads based on their social involve­ment?  Thanks to HubSpot’s Inbound Con­fer­ence, these mar­ket­ing know-it-all’s can put their talk to the test by lis­ten­ing to some of the world’s most renowned and influ­en­tial mar­ket­ing stars and leaders.

Why You Can’t Miss It:  With pre­vi­ous keynotes by thought lead­ers such as Nate Sil­ver, Seth Godin, David Meer­man Scott and Ann Han­d­ley, this con­fer­ence will leave you feel­ing mar­ket­ing star struck.  Whether you’re look­ing to increase con­ver­sion rates on your email mar­ket­ing, opti­mize your land­ing pages, acquire new busi­ness leads or even widen your pro­fes­sional net­work, Inbound 2014 is THE con­fer­ence for entre­pre­neurs, mar­keters and busi­ness pro­fes­sion­als of every indus­try sec­tor to reg­is­ter for.  Don’t believe us? See for your­self what kind of impactInbound 2013 had on its 5,300 attendees.

4. Estab­lished Mar­keters, Con­vert Your Cus­tomers into Brand



Con­fer­ence Details: March 17–19, 2014; Orlando, FL.

If there was ever a con­fer­ence for you to attend, to help build and drive stronger cus­tomer rela­tion­ships, the Loy­alty Expo would be it.  At this year’s con­fer­ence, learn how to lead a customer-centric orga­ni­za­tion, while net­work­ing with hun­dreds of fel­low mar­keters who are pas­sion­ate about nur­tur­ing cus­tomer rela­tion­ships and increas­ing client retention.

Why You Can’t Miss It:  With var­i­ous work­shops cov­er­ing big data and ana­lyt­ics, omni-channel loy­alty, cus­tomer voice, mobile tech­nol­ogy and more, this is the place for those mar­keters who are look­ing to strate­gize and build a loy­alty base among their cus­tomers. Want to learn more about this unique con­fer­ence? See how you too can con­nect with your cus­tomers and con­vert them into brand loy­al­ists, while under­stand­ing new tech­nolo­gies and solu­tions that will aid your orga­ni­za­tion along the cus­tomer loy­alty journey.

Regard­less of what indus­try you rep­re­sent or the size of your mar­ket­ing team, choose the con­fer­ence that best com­pli­ments your pas­sion, teaches you help­ful tricks along the way, and where can have some hands-on test-driving fun in the expo hall!

 

Tomeeka Farrington

Tomeeka Farrington

Principal, Spotlight Communications

Tomeeka Far­ring­ton is prin­ci­pal & founder of Spot­light Com­mu­ni­ca­tions. She has been hailed by The Boston Her­ald as “Boston’s Pub­lic Rela­tions Princess,” awarded the Boston Busi­ness Journal’s pres­ti­gious “40 under 40” award and she was named one of “30 Extra­or­di­nary Bosto­ni­ans” by the Boston Event Guide. Tomeeka fre­quently speaks to groups which have included the fol­low­ing: the Depart­ment of Health and Human Ser­vices; Har­vard Uni­ver­sity; the Boston Globe; Hub­Spot; the Ad Club Foun­da­tion; Boston Col­lege; Bran­deis Uni­ver­sity; Tufts Uni­ver­sity; the Mass Bar Asso­ci­a­tion; and UMass Boston.

As prin­ci­pal, Tomeeka spends much of her time trav­el­ing and edu­cat­ing orga­ni­za­tions how to use social media mar­ket­ing tools to help grow their busi­ness. She has launched sev­eral inno­v­a­tive social media cam­paigns for Spotlight’s clients, includ­ing the Mass­a­chu­setts Depart­ment of Trans­porta­tion Aero­nau­tics, Depart­ment of Health and Human Ser­vices Mater­nal and Child Health Bureau, in Wash­ing­ton, DC and the Prostate Health Edu­ca­tion Net­work (PHEN).

Tomeeka is a 2006 grad­u­ate of the UMass Boston Emerg­ing Lead­ers Pro­gram (ELP), and was appointed by Gov­er­nor Deval Patrick to the Board of the Mass­a­chu­setts Children’s Trust Fund. She holds a Bach­e­lor of Arts degree in Com­mu­ni­ca­tions from Boston Col­lege, and a Mas­ter of Arts in Broad­cast Jour­nal­ism and Pub­lic Affairs from Amer­i­can Uni­ver­sity in Wash­ing­ton D.C.

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