The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Don't Miss These 4 #SocialShakeUp Sessions
Posted on September 13th 2013
Only a few more days until The Social Shake-Up 2013 Conference will take place in Atlanta. While this is the first time Social Media Today is putting on this summit, it looks like they got the who's who of social media to participate.
Personally, I look forward to this event to catch up with old friends, finally meet some Twitter friends in person, and of course, to enjoy the great line up of topics and speakers.
Four Sessions Not to Miss at The #SocialShakeUp 2013
- For the first two below, I will be the audience moderator. This blog explains what that means. I picked these two sessions as I find the topics and speakers particularly relevant and intriguing.
- Number 3 and 4 are panels that I have been invited to speak on. One is hosted by SAP and the other by my friend Maria Poveromo of Adobe.
Here are more details on each of these sessions in chronological order, including the hashtag for each one, so you can follow online if you aren’t able to attend:
1. Monday, September 16 • 10:30am - 11:30am
As a client, you're paying your agency to push to keep your brand relevant in a shifting competitive landscape, and not to simply take orders. This panel will discuss the role of the ad agency in today’s modern organization.
2. Monday, September 16 • 3:15pm - 4:15pm
All Content is Social: Multiple Screens & Delivering a Consistent Consumer Experience
Mobile technology means that consumers now interact with a brand through multiple screens and in multiple circumstances. Even the same customer can behave differently at different time. In this ever-changing environment, the messaging component of marketing becomes even more important.
3. Tuesday, September 17 • 10:30am - 11:30am
Building brand advocates has become more important than ever for leaders in sales, customer service and marketing roles. Join us for this panel discussion to find out what role Social Media plays in this, and how Social Media can be leveraged to engage your customers like never before.
4. Tuesday, September 17 • 11:45am - 12:45pm
How can you transform your business into a social business and advance your career at the same time?
Join this fireside shat, to hear Silicon Valley marketing leaders from Adobe, Cisco and MarketingXLerator discuss how they have created their own support network that helps them instigate change on a professional and personal level. Learn how you can leverage your network to help drive a social business agenda inside your company, expand your influence across departments, get executive buy-in and secure funding.
I hope to see you at the event. If you make it to one of my sessions, please stop by to say hello and follow me on Twitter at @NaThomson.
Let’s Shake It Up at the #SocialShakeUp 2013!