We don't do business with logos - we do business with people. If you are a business owner or leader, you should step out in front of your business and be personal in social media. Use your name, your picture, and your purpose as you establish a presence on social sites, then link your personal brand back to your business brand.
If you will take the time and make the effort to be personal, you will immediately differentiate yourself from your faceless and nameless competition. I will go out of my way to do business with you because you earned it by treating me with individual consideration and trying to build my trust and permission instead of treating me as a sale and blasting me with spam and interruption marketing tactics.
Don't miss the value of being personal.
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