View Twitter chat schedule: #SMTLive

Don't Overreact to Your Social Media Mistakes

I recently wrote about Alex Payne, a developer for Twitter, who posted a tweet that caused a lot of contention among the Twitter developer community. Think Before You Tweet: The Do Not Tweet List.

Alex is not the first person to put his foot in his mouth on Twitter and he certainly won't be the last. Because Twitter is so public and 140 characters is not enough to provide proper context, this will become the new normal.

Remember, we're all human here. (unless you're not for some reason)

Yesterday I read on GigaOm that Alex has decided to quit blogging, partly due to this most recent incident and partly because he had already been thinking about taking a break. I find his reasoning very poignant. (Emphasis is mine)

Lately, I've found the cathartic returns from blog-format writing to be diminishing. The ideas I'm trying to express never really get put to rest in my head when I write, now. Instead, they spark whole conversations that I never intended to start in the first place, conversations that leech precious time and energy while contributing precious little back. Negative responses I can slough off, but the sense that I'm not really crystallizing my unset thoughts by writing here is what bothers me.

This is an unfortunate response to a small blow up. It's easy to overreact when something like this happens. For so many years social media has been a niche activity. No one but a bunch of geeks talking online. But sometime over the last few years social media quit being a back channel. If you're a decent writer with interesting things to say, like Alex, then more and more people start paying attention. Pretty soon the random thoughts you've been writing down take on a life of their own and those thoughts beget conversations all on their own. This can be very intimidating.

Over the years we read about (seemingly) huge blowups that happen to other people and companies and it's easy to talk about what they should have done differently. And then it happens to you. These fire drills are emotionally consuming and extremely stressful. No one wants to be “that guy.” I know because I've been that guy and was even written up for it.

But in the grand scheme of things these blow ups aren't that big of a deal. They blow over and everyone moves on with things. Why? Because at the heart of things none of us is perfect and we all recognize that it could have been us. If we have learned anything from politicians, it's that people are willing to forgive.

We all have our own reasons for blogging. Like Alex, I writing is part of my thinking process. The feedback I get from all of you help to formalize my ideas. Blogging is taxing and that may be the larger reason for Alex's hiatus but it's connection with this most recent mistake is unfortunate.

Last post I gave you 10 things to avoid tweeting, today I'm going to give you 3 things to do after it happens.

  1. Apologize for the mistake (or at the very least the misunderstanding).
  2. Clarify the statement (or action). Most mistakes are more miscommunication that an actual mistake.
  3. Move on. Don't dwell on the mistake, instead reengage with the community and get back to having fun.

Join the New Comm Biz Facebook Page or follow the Twitter account.

Photo credit via BalakovSimilar Posts:

Share and Enjoy: Facebook Google Bookmarks StumbleUpon Tumblr Diigo Posterous

Similar Posts:

Link to original postwww.newcommbiz.comLink to original post

Join The Conversation

  • DavinaKBrewer's picture
    Mar 4 Posted 7 years ago DavinaKBrewer Good tips. After acknowledging the mistake, making clarifications, you should also make corrections. Before you can move on, you do need to read and learn from others' feedback, so you can better develop the solution. Part of "moving on" should be to let folks know what you've changed or improved, that you have learned from and corrected those mistakes. It should make reengaging with the community better, let you recover faster. FWIW.

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...