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Don’t You Dare Miss These Top Four Marketing Conferences in 2014

Call­ing all mar­keters! The New Year is almost here, and whether you are an in-house mar­ket­ing depart­ment of one, or part of a small army of mar­ket­ing mavens, what is your strat­egy to help stay updated and edu­cated on the lat­est and great­est indus­try prod­ucts, tools and inno­va­tions in 2014? Look no fur­ther, we have rounded up our top four can’t miss con­fer­ences to help your team from falling by the mar­ket­ing way­side next year…

1. Tech Enthu­si­asts and Con­sumer Mavens, Meet Inter­na­tional CES.

Con­fer­ence Details: Jan­u­ary 7–10, 2014; Las Vegas, NV.

Since its incep­tion, 40 years ago the Inter­na­tional CES has high­lighted prod­ucts that have dras­ti­cally trans­formed our lives, from the VCR to brand-spankin’ new Ultra HDTV tech­nol­ogy. Whether your agency pro­vides mar­ket­ing, pub­lic rela­tions or technology-based adver­tis­ing, or you’re look­ing for a hot-new prod­uct to invest in, CES is a ‘nerd par­adise’ for those who devote their pas­sions to the tech­nol­ogy sec­tor.  With well over 3,200 exhibitors and 300 ses­sions, you will  net­work with 150,000+ fel­low atten­dees, from over 150 coun­tries, who are just as pas­sion­ate about the con­sumer elec­tron­ics indus­try as you are.

Why You Can’t Miss It: This year, we pre­dict you will see an increase in the num­ber of new mar­keters at CES, as the tech­nol­ogy and mar­ket­ing indus­tries con­tinue to merge.  This trend­ing hybrid will dis­play how tech part­ner­ships impact the way in which con­sumers com­mu­ni­cate with brands.

2. Search Engine Buffs and Strate­gic Mar­keters, Unite at Your Nearby SES!

Con­fer­ence Details: Var­i­ous dates, 2014; Con­fer­ence & Expo’s located at: Sin­ga­pore, Lon­don, Jakarta, New York, Toronto, San Fran­cisco, Shang­hai, Hong Kong, Berlin and Chicago.

As the dig­i­tal mar­ket­ing indus­try pro­gresses, there is a need for prac­ti­tion­ers to become multi-skilled in order to man­age a mul­ti­tude of processes. Today, it is vital for mar­keters to know every­thing from search, social, dis­play, and email mar­ket­ing, as well as ana­lyt­ics and SEOtech­niques, to help keep up with the “Jone­ses” and thrive in the dig­i­tal mar­ket­ing econ­omy.  Enjoy work­shops that range from best blog­ging prac­tices, best prac­tices for gath­er­ing and ana­lyz­ing data, con­vert­ing B2B social tac­tics into lead gen­er­a­tion machines, and tips to liven up your email mar­ket­ing campaigns.

Why You Can’t Miss It:  Pre­fer hands-on learn­ing? At SES, you will see the lat­est tools, tech­niques, meth­ods, sys­tems and processes that boost your web pres­ence, as you test-drive them in the SES expo hall.  Whether you’re a web ana­lyt­ics data novice or search engine mar­ket­ing analy­sis maven, this con­fer­ence has some­thing ben­e­fi­cial for every­one. See how to join over 3,500 other mar­keters at this year’s SES, today.

3. Con­tent Cre­ators and Social Entre­pre­neurs, Invest in Inbound 2014.

Con­fer­ence Details: Sep­tem­ber 15–18, 2014; Boston, MA.

You know those annoy­ing mar­keters who seem to always include the impor­tance of receiv­ing a “social return on invest­ment” in their pre­sen­ta­tions, but seem to fail at pro­vid­ing actual facts on how to suc­cess­fully cap­ture and gen­er­ate leads based on their social involve­ment?  Thanks to HubSpot’s Inbound Con­fer­ence, these mar­ket­ing know-it-all’s can put their talk to the test by lis­ten­ing to some of the world’s most renowned and influ­en­tial mar­ket­ing stars and leaders.

Why You Can’t Miss It:  With pre­vi­ous keynotes by thought lead­ers such as Nate Sil­ver, Seth Godin, David Meer­man Scott and Ann Han­d­ley, this con­fer­ence will leave you feel­ing mar­ket­ing star struck.  Whether you’re look­ing to increase con­ver­sion rates on your email mar­ket­ing, opti­mize your land­ing pages, acquire new busi­ness leads or even widen your pro­fes­sional net­work, Inbound 2014 is THE con­fer­ence for entre­pre­neurs, mar­keters and busi­ness pro­fes­sion­als of every indus­try sec­tor to reg­is­ter for.  Don’t believe us? See for your­self what kind of impactInbound 2013 had on its 5,300 attendees.

4. Estab­lished Mar­keters, Con­vert Your Cus­tomers into Brand

Con­fer­ence Details: March 17–19, 2014; Orlando, FL.

If there was ever a con­fer­ence for you to attend, to help build and drive stronger cus­tomer rela­tion­ships, the Loy­alty Expo would be it.  At this year’s con­fer­ence, learn how to lead a customer-centric orga­ni­za­tion, while net­work­ing with hun­dreds of fel­low mar­keters who are pas­sion­ate about nur­tur­ing cus­tomer rela­tion­ships and increas­ing client retention.

Why You Can’t Miss It:  With var­i­ous work­shops cov­er­ing big data and ana­lyt­ics, omni-channel loy­alty, cus­tomer voice, mobile tech­nol­ogy and more, this is the place for those mar­keters who are look­ing to strate­gize and build a loy­alty base among their cus­tomers. Want to learn more about this unique con­fer­ence? See how you too can con­nect with your cus­tomers and con­vert them into brand loy­al­ists, while under­stand­ing new tech­nolo­gies and solu­tions that will aid your orga­ni­za­tion along the cus­tomer loy­alty journey.

Regard­less of what indus­try you rep­re­sent or the size of your mar­ket­ing team, choose the con­fer­ence that best com­pli­ments your pas­sion, teaches you help­ful tricks along the way, and where can have some hands-on test-driving fun in the expo hall!


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