Calling all marketers! The New Year is almost here, and whether you are an in-house marketing department of one, or part of a small army of marketing mavens, what is your strategy to help stay updated and educated on the latest and greatest industry products, tools and innovations in 2014? Look no further, we have rounded up our top four can’t miss conferences to help your team from falling by the marketing wayside next year…
1. Tech Enthusiasts and Consumer Mavens, Meet International CES.
Conference Details: January 7–10, 2014; Las Vegas, NV.
Since its inception, 40 years ago the International CES has highlighted products that have drastically transformed our lives, from the VCR to brand-spankin’ new Ultra HDTV technology. Whether your agency provides marketing, public relations or technology-based advertising, or you’re looking for a hot-new product to invest in, CES is a ‘nerd paradise’ for those who devote their passions to the technology sector. With well over 3,200 exhibitors and 300 sessions, you will network with 150,000+ fellow attendees, from over 150 countries, who are just as passionate about the consumer electronics industry as you are.
Why You Can’t Miss It: This year, we predict you will see an increase in the number of new marketers at CES, as the technology and marketing industries continue to merge. This trending hybrid will display how tech partnerships impact the way in which consumers communicate with brands.
2. Search Engine Buffs and Strategic Marketers, Unite at Your Nearby SES!
Conference Details: Various dates, 2014; Conference & Expo’s located at: Singapore, London, Jakarta, New York, Toronto, San Francisco, Shanghai, Hong Kong, Berlin and Chicago.
As the digital marketing industry progresses, there is a need for practitioners to become multi-skilled in order to manage a multitude of processes. Today, it is vital for marketers to know everything from search, social, display, and email marketing, as well as analytics and SEOtechniques, to help keep up with the “Joneses” and thrive in the digital marketing economy. Enjoy workshops that range from best blogging practices, best practices for gathering and analyzing data, converting B2B social tactics into lead generation machines, and tips to liven up your email marketing campaigns.
Why You Can’t Miss It: Prefer hands-on learning? At SES, you will see the latest tools, techniques, methods, systems and processes that boost your web presence, as you test-drive them in the SES expo hall. Whether you’re a web analytics data novice or search engine marketing analysis maven, this conference has something beneficial for everyone. See how to join over 3,500 other marketers at this year’s SES, today.
3. Content Creators and Social Entrepreneurs, Invest in Inbound 2014.
Conference Details: September 15–18, 2014; Boston, MA.
You know those annoying marketers who seem to always include the importance of receiving a “social return on investment” in their presentations, but seem to fail at providing actual facts on how to successfully capture and generate leads based on their social involvement? Thanks to HubSpot’s Inbound Conference, these marketing know-it-all’s can put their talk to the test by listening to some of the world’s most renowned and influential marketing stars and leaders.
Why You Can’t Miss It: With previous keynotes by thought leaders such as Nate Silver, Seth Godin, David Meerman Scott and Ann Handley, this conference will leave you feeling marketing star struck. Whether you’re looking to increase conversion rates on your email marketing, optimize your landing pages, acquire new business leads or even widen your professional network, Inbound 2014 is THE conference for entrepreneurs, marketers and business professionals of every industry sector to register for. Don’t believe us? See for yourself what kind of impactInbound 2013 had on its 5,300 attendees.
4. Established Marketers, Convert Your Customers into Brand
Conference Details: March 17–19, 2014; Orlando, FL.
If there was ever a conference for you to attend, to help build and drive stronger customer relationships, the Loyalty Expo would be it. At this year’s conference, learn how to lead a customer-centric organization, while networking with hundreds of fellow marketers who are passionate about nurturing customer relationships and increasing client retention.
Why You Can’t Miss It: With various workshops covering big data and analytics, omni-channel loyalty, customer voice, mobile technology and more, this is the place for those marketers who are looking to strategize and build a loyalty base among their customers. Want to learn more about this unique conference? See how you too can connect with your customers and convert them into brand loyalists, while understanding new technologies and solutions that will aid your organization along the customer loyalty journey.
Regardless of what industry you represent or the size of your marketing team, choose the conference that best compliments your passion, teaches you helpful tricks along the way, and where can have some hands-on test-driving fun in the expo hall!