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If there’s a science to Dr. Seuss books for teaching children to read, my hypotheses would focus on the comparison and contrast of the words used in rhyming.
For example, from Green Eggs and Ham:
“I would not like them here or there. I would not like them anywhere.”
The rhyme demonstrates visually and typographically, the difference between here, there and anywhere. It’s a simple way to soak up vocabulary in a fun and memorable way.
HootSuite recently published an infographic titled A Dr. Seuss-Inspired Guide to Twitter, which struck me both as creative marketing and an effective way to reach and teach the basics of Twitter. As the infographic says, citing the Lorax:
It’s not about what it is, it’s about what it can become.
Here’s my call to action: If there’s someone you know that should be using Twitter that isn’t — send them a link to this infographic. They are not going to use it. Unless.