Dr. Seuss’s Guide to Twitter for Busy Executives [INFOGRAPHIC]

Frank Strong Communications Director, LexisNexis

Posted on March 10th 2014

Dr. Seuss’s Guide to Twitter for Busy Executives [INFOGRAPHIC]
Top executives that engage in social media can make a remarkable differenceI get the sense that there are a lot of busy executives who in the back of their minds know they should be active on social media, but haven’t yet taken the time to learn about it.

There’s a stumbling block too – it’s sociological, or perhaps psychological – and it centers on the idea they’d have to ask for help, which means admitting there’s something they don’t know.


A Guide to Twitter Inspired by Dr. Seuss

If there’s a science to Dr. Seuss books for teaching children to read, my hypotheses would focus on the comparison and contrast of the words used in rhyming.

For example, from Green Eggs and Ham:

“I would not like them here or there.  I would not like them anywhere.”

The rhyme demonstrates visually and typographically, the difference between here, there and anywhere. It’s a simple way to soak up vocabulary in a fun and memorable way.

HootSuite recently published an infographic titled A Dr. Seuss-Inspired Guide to Twitter, which struck me both as creative marketing and an effective way to reach and teach the basics of Twitter. As the infographic says, citing the Lorax:

It’s not about what it is, it’s about what it can become.

Here’s my call to action: If there’s someone you know that should be using Twitter that isn’t — send them a link to this infographic. They are not going to use it. Unless.

Here’s the complete infographic:

Infographic Dr Seuss’Guide to Twitter for Busy Executives



Frank Strong

Communications Director, LexisNexis

Father. PR pro. Soldier. SCUBA Diver. Skydiver. Go Pats! Comms Director @LexisNexis

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Carl Brandson
Posted on March 11th 2014 at 3:04AM

Many Social Media users don't tend to focus on Twitter but there are only celebraties that utilize these mediums which really make most of the people think that are they Paid by Twiiter? :)

Posted on March 11th 2014 at 1:29PM

Hi Carl, unfortunately, I don't think I can agree with that sentiment.  There are some 645 million registers users on Twitter today and they can't all be celebrities. Certainly there is a plethora of data and case studies on small businesses using Twitter effectively as well.  I'm certainly no celebrity, but I'd venture to say, Twitter is pretty important to me both personally and professionally. Thanks for sharing your thoughts. 

Justin Belmont
Posted on March 12th 2014 at 5:27PM

Excellent article! This is relevant to new Twitter users, but it's also a great reminder for those of us, like Prose Media, who have been tweeting for a while. Thanks for sharing the infographic! 

Posted on March 12th 2014 at 6:35PM

Cheers, Justin.