View Twitter chat schedule: #SMTLive

Dracula's LinkedIn Profile

I started to work with an interesting new client named Count Dracula. He wanted to start a new company focused on anti-aging solutions. (He thought Los Angeles would be the perfect place to start.) He needed some social selling help, so together we put together a great LinkedIn profile and I’d like to share a few highlights with you. 

Photo, Headline and Custom URL

The headshot is good quality and Dracula exudes professionalism and confidence in his demeanor and stylish suit. He doesn’t waste th prime real estate of his Headline listing his corporate title, (Founder, CEO). Instead he creates a buyer-focused headline that includes searchable keywords. We created a custom public profile URL that he can easily share on his email signature, Twitter account, business card and other social networks. If you need to know how to create your LinkedIn profile custom url, click here.

Dracula's LinkedIn Profile

LinkedIn Summary

We listed Dracula’s contact information first in his Summary, so there’s no worry people will miss his contact details.  His Summary is buyer-focused. It explains what problem he solves, whose problem he solves and how.

Dracula's LinkedIn Summary


Dracula has taken full advantage of his profile by procuring almost 10 recommendations for his current business. He’s also provided 3 projects related to his business and 2 SlideShare presentations on topics that demonstrate his expertise and insights into his industry’s and clients problems.

Dracula's LinkedIn Experience


Join The Conversation

  • visakanv's picture
    Nov 6 Posted 3 years ago visakanv


  • Nov 2 Posted 3 years ago pristinetulip

    That was so creative and a good way to explain. :) Impressed.

  • socialtosales's picture
    Oct 31 Posted 3 years ago socialtosales

    Thanks Mic! Edu-tainment in training is a good thing. I'm glad you liked it. Thanks for your comment!

  • micvadam's picture
    Oct 31 Posted 3 years ago micvadam

    Great Post!  I love the creativity and time factor!  Well done...

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...