Description
How do you build a social strategy for your organization? Identifying priorities, benchmarking your efforts, and planning for future growth all apply to your social media strategy. Determine your readiness, org structure, workflow, team size, and roles so you can walk away ready to jump right in.
Speaker:
Jeremiah Owyang, Altimeter Group
Key Takeaways
How do you get your customers, competitors and employees to do your job for you?
There are only two path to scale social media:
1. Grounded to social media sanitation
2. Achieve Escape Velocity
(You want to take the second path.)
What does sanitation look like?
- You reinforce bad behaviors when you respond to customers who yell on social media
- You have employees who are demanding one-off social media tactics that aren't aligned with your social media strategy because they have 'social media fever'
- Your resources are limited You can never scale 1:1 communication on social media. You'll never be able to hire community managers for all of your customers. (That's a good problem to have.)
Jeremiah presents 6 steps to achieve escape velocity.
His 6-step plan helps companies:
- Organize into a scalable organization model
- Develop your central 'Charter of Excellence' then enable other business units to follow the mandate and manage their own social media under the charter you establish
- Identify which social media profiles are adding value and which tools your will use to streamline your workflow
- Create programs that allows your peer to peer community to work for you
- Establish and grow your top advocates who are excited to talk about your brand/product
- Integrate social into your core website by incorporating social data to offer a more personalized experience for your website visitor
Jeremiah's full presentation is available on SlideShare here.