Dec 28 Posted 6 years ago
One way to get buy-in to the development of these policies is to outline where and how you can save money and reduce costs. I wrote some articles for the Klariti Small Business site here http://klariti.com/Social-Media-Policy-Templates/social-media-policy-marketing-guidelines.shtml.
I hope this isn't too self-promotional as the tutorials may be of use to your colleagues.
Dec 18 Posted 6 years ago
Thanks for reminding folks that there's no simple solution to devising social media policies, and no "one size fits all" approach.
One of the most important points to remember is that - however it's defined - a social media policy is part of a larger set of employee policies that can be impacted by digital technology. In addition to assessing whether their organization needs a social media policy, leaders need to evaluate their entire handbook to determine whether and how other policies need to be updated as well. In conducting this review, it's critical to balance the legal and business perspectives and devise an approach that also balances employer and employee interests. And finally, once the changes are made, training is critical - not just for employees, but also for managers who have unique responsibilities and concerns they'll have to address.
I am developing a white paper that provides a comprehensive review of the legal/policy landscape for organizations resulting from changes in digital technology. In the meantime, folks might be interested in the following pieces that touch on some of these points:
- Social Screening: Candidates - and Employers - Beware (http://tiny.cc/SocialScreeningPaper)
- Social Screening: the Expanded Discussion (http://tiny.cc/SocialScreeningFU)
- The NLRB's Recent Action: Separating Fact from Fiction - and Unfounded Fear (http://tiny.cc/SMinOrgsNLRBpost)
We also regularly address legal and policy issues through the SMinOrgs S.M.A.R.T. News Digest. People can learn more and subscribe here: http://www.sminorgs.net/smart-news.html.
Courtney Hunt - Founder, Social Media in Organizations (SMinOrgs) Community
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