You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
- Content Marketing
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Ecommerce Website Comparison: Custom Vs. Package
Posted on June 6th 2014
When it comes to eCommerce websites, there are generally two main options for business owners to consider. You can choose to go for a bespoke solution, which provides you with a website that is custom coded to your exact requirements.
Alternatively, you can choose an ‘off the shelf’ package that provides you with a number of templates that can be customised, resulting in a ready made eCommerce website. When customising off the shelf packages, there will inevitably be things that you want to change or functionality that you want to add, which you may not be able to within the limitations of the package. New businesses in particular may often overlook the more sophisticated functionality necessary to help them secure improved conversion rates or help them differentiate from their competitors.
In comparison, a custom coded eCommerce site is almost always going to cost a little more than an off the shelf package, in the long run, it can work out to be the more cost effective choice. However, both options have a number of distinct advantages and disadvantages, which are explored in more detail below, to help you decide which option is most suitable for you.
Custom Coded eCommerce Websites
A custom coded eCommerce website, provides you with a solution that is designed exactly to meet your specific requirements, and can often work out to be more cost-effective in the long run.
- Provides you with functionality that exactly matches what you need
- Easy to add on new and/or complex functionality as and when required
- Bespoke, lean content management system that is easy to use
- Bespoke features/functionality can be included that helps you to differentiate from your competitors
- Designed to meet the specific needs of your target audience
- Usability remains at the forefront; all website functions are designed to help you maximise conversion rates
- Much more freedom in the look, feel and functionality of the website
- Can be more costly
- Potential for longer development lead times
eCommerce Website Packages
An eCommerce package is a ready made software solution that can be purchased and customised. Packages such as Magento, osCommerce, EKM Power Shop and Shopify provide popular solutions, particularly for small business owners who are constrained by a small budget and need a simple solution.
- Can be quick to get up and running
- Often works out cheaper than a custom coded site
- A good solution for small shops with basic/standard requirements
- Easily supported by other developers familiar with the platform
- Content management systems are often clunky and provide access to options that are irrelevant to the site making them unnecessarily complex
- The front end look of your website is generally limited by the platform and available templates or skins
- For high levels of customisation, the time taken will be comparable to a bespoke build
- Use of rigid templates/skins can make updating or changing layouts difficult
- Although customisable, some aspects of functionality will remain generic
- Code is often bloated, which can lead to higher page load times, negatively impacting SEO
The post Ecommerce Website Comparison – Custom Vs. Package appeared first on Marketing & Social Media Blog | Marketing insights, tips and advice.