When it comes to eCommerce websites, there are generally two main options for business owners to consider. You can choose to go for a bespoke solution, which provides you with a website that is custom coded to your exact requirements.
Alternatively, you can choose an ‘off the shelf’ package that provides you with a number of templates that can be customised, resulting in a ready made eCommerce website. When customising off the shelf packages, there will inevitably be things that you want to change or functionality that you want to add, which you may not be able to within the limitations of the package. New businesses in particular may often overlook the more sophisticated functionality necessary to help them secure improved conversion rates or help them differentiate from their competitors.
In comparison, a custom coded eCommerce site is almost always going to cost a little more than an off the shelf package, in the long run, it can work out to be the more cost effective choice. However, both options have a number of distinct advantages and disadvantages, which are explored in more detail below, to help you decide which option is most suitable for you.
A custom coded eCommerce website, provides you with a solution that is designed exactly to meet your specific requirements, and can often work out to be more cost-effective in the long run.
An eCommerce package is a ready made software solution that can be purchased and customised. Packages such as Magento, osCommerce, EKM Power Shop and Shopify provide popular solutions, particularly for small business owners who are constrained by a small budget and need a simple solution.
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