Are you using the right colors on your website, online shop and social media?
While most of the marketers consider color to be a secondary concern when building a web site, preparing a social channel or online store, in reality it has a big effect on their conversion rate.
As the visual factor is influencing most of the buyer's decisions marketers should pay more attention on what they choose and for which gender, age, demographic, etc...
Marketers should be asking themselves:
Am I matching the right brands with the right colors?
Am I matching the right colors with the right gender?
Am I matching the right color with the right age group?
Am I avoiding the colors that I should be avoiding?
Am I sending the right message with the colors I'm choosing?
Facts to keep in mind:
- 85% of the shoppers say that color is the reason they make a purchase
- 66% of us wouldn't buy an appliance if it is not in the color we want
- We recognize the colored adds in a magazine 26% more than the B&W ones