The Watson Wyatt Worldwide 2007/2008 Communication ROI Study highlights the fact that organizations that make the effort to have excellent employee communication programs realize real bottom line value.
Their key findings include:
- Companies with the most effective employee communication programs provided a 91 percent total return to shareholders (TRS) from 2002 to 2006, compared with 62 percent for firms that communicated least effectively.
- Firms that communicate effectively are four times as likely to report high levels of employee engagement as firms that communicate less effectively.
What this tells me is that effort spent to improve employee engagement, is time and money well spent. Music to my ears, since I believe that enterprise 2.0 initiatives can be a significant tool for improving employee engagement in organizations.
I found this report from a post by Daryl Cook, and I agree with his commentary, specifically his point that he believes, "that Enterprise 2.0 is more about creating a culture of participation and collaboration."
We need to stop approaching E2.0 as a technology concept, and start looking at it as a business concept, because, as the Watson Wyatt report shows, there is real value in business process and behavior change.