Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Email Marketing: All That Sizzles Is Not Spam [INFOGRAPHIC]
Posted on March 17th 2013
Unfortunately, legitimate email marketing (from well-meaning businesses) is all too often indistinguishable from spam . . . when best practices aren’t adhered to. Getting a voluntary opt-in is a bare minimum requirement.
So what differentiates the assorted Rolex and male enhancement spam from your best-intentioned (and permission-based) email marketing campaigns?
Besides a basic understanding of the English language and spell-check, it’s actually a pretty fine line—but a very discernible one if you pay attention to one simple thing: the customer’s preference.
In this infographic, we’ll compare the attributes of spam and legitimate email marketing. We’ll illustrate how spam is an offensive intrusion, while the other is a welcome interaction (with high business ROI). And we’ll show you how to know which category your campaigns fall into.