April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Aug 13 Posted 6 months ago
Thanks Eric - Look out for my next column which you may find interesting!
Jul 14 Posted 7 months ago
I appreciate your note, Mike -- and you're right, United Way's success had much to do with their ability to enact a coordinated focus. As powerful as advocacy can be in a for-profit organization, it is doubly powerful where social responsibility and philanthropic initiatives are concerned. Thanks for writing.
Jun 29 Posted 8 months ago
That's a great example of the power of advocacy in action Eric. The clearly identified use-case underpins the high degree of co-ordinated focus required for success - and it's telling that advocacy is just as powerful in a not-for-profit environment.
I particularly like Jerilyn's contrast with the "bigger, much more organized" opposition ...