May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Aug 13 Posted 7 months ago
Thanks Eric - Look out for my next column which you may find interesting!
Jul 14 Posted 8 months ago
I appreciate your note, Mike -- and you're right, United Way's success had much to do with their ability to enact a coordinated focus. As powerful as advocacy can be in a for-profit organization, it is doubly powerful where social responsibility and philanthropic initiatives are concerned. Thanks for writing.
Jun 29 Posted 9 months ago
That's a great example of the power of advocacy in action Eric. The clearly identified use-case underpins the high degree of co-ordinated focus required for success - and it's telling that advocacy is just as powerful in a not-for-profit environment.
I particularly like Jerilyn's contrast with the "bigger, much more organized" opposition ...