Aug 13 Posted 2 years ago
Thanks Eric - Look out for my next column which you may find interesting!
Jul 14 Posted 2 years ago
I appreciate your note, Mike -- and you're right, United Way's success had much to do with their ability to enact a coordinated focus. As powerful as advocacy can be in a for-profit organization, it is doubly powerful where social responsibility and philanthropic initiatives are concerned. Thanks for writing.
Jun 29 Posted 2 years ago
That's a great example of the power of advocacy in action Eric. The clearly identified use-case underpins the high degree of co-ordinated focus required for success - and it's telling that advocacy is just as powerful in a not-for-profit environment.
I particularly like Jerilyn's contrast with the "bigger, much more organized" opposition ...
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
September 30, 2016Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...
September 15, 2016Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and servi...