Are Groups Next on LinkedIn's Chopping Block?Building the Foundation of Your Resume on LinkedIn While in CollegeSome Top Tips for Budding LinkedIn InfluencersThe Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn and More
- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Empower Employees as Brand Champions in Social Media
Posted on March 26th 2011
Chances are your employees are already engaging in social platforms, so why not empower them as brand advocates?
With the explosion of social media over the past few years it is now more important than ever to monitor and engage with your customers. Encouraging your employees to openly discuss your brand online can have a “humanizing” effect, ultimately increasing positive consumer perception.
The first step is to put together a social media policy outlining what types of activities are allowed and define appropriate behavior. It is important to set a tone for the conversations that will take place. Maintaining a respectful and ethical rapport should be a cornerstone of your policy. Click here for an example of a great social media policy.
The next step is to find your internal social media evangelists. Create an online survey to send to your employees and find out their current state of social savvy and interest in participating.
For example, ask questions such as:
- Do they have a Twitter account and/or Facebook page?
- Which blogs do they read and comment on regularly?
- Are they engaging in LinkedIn group discussions?
- Do they participate in social aggregators such as Digg, Reddit, and Stumble Upon?
Ask if anyone would like to volunteer to be an official social media advocate and lead the new initiative.
After you have solicited your staff, analyze the results to find who is socially active, and arrange a brown bag lunch with those wanting to learn more. Now that you have all of your knowledge-hungry social media folks (pun intended) in the same room, open the floor for discussion, and encourage the sharing of ideas in regards to social strategy. Take note of unanswered questions for follow up.
Try to find a nice mix of participation from employees in each area of the business: customer service, sales, marketing, etc. so that you have a voice representing all departments.
Here are some great ways that your employees can participate:
Encourage them to write a blog post on a topic of interest that relates to your industry. Creating a simple blog template for employees to use can be a great tool to eliminate any barriers to writing a post. Click here for some sample templates.
Encourage participation in LinkedIn groups. This can be a tremendous opportunity to share expertise, gain valuable insight, and keep abreast of the latest trends.
Employees who participate in Facebook and Twitter conversations by sharing valuable insights, can help establish your business as a thought leader. Just make sure employees know where to turn for guidance in the case of a questionable post.
Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation. Sharing and commenting on relevant articles and stories can again lend credibility to your business.
In conclusion, your employee’s voices can be a very powerful medium across the various social platforms. Empowering them to speak on behalf of your brand can be a fruitful endeavor for both your company synergy efforts as well as your social strategy.