Mar 21 Posted 2 years ago
You make some valid points about variety. Your "native" English speaker comment could do with some tweaking however. There are tons of, and literally TONS of people out there who are not native English speakers but have some of the best content to share. Case in point, SocialBakers is a Czech company and the guys who come up with their content aren't "native" English speakers.
I'm on board with the fact that your grammar needs to be immaculate and you shouldn't be making spelling errors and sounding like a content spinning machine.
The final point though, about "more content deserves more content" - or that to fight more content you need to create more content, is something I won't agree with. Ever. Unless you have a little more to add to that.
In my mind, if there's a sea of content out there - you don't fight it by throwing out more content. You fight it by throwing out unique and better content that stands out. Maybe it's just me, but instead of creating 100 articles a month that will get a total of 5,000 shares - I'd rather throw out 2 articles a month that will get a total of 5,000 shares. You might argue that in all the "visibility" I get is the same, but in reality - people share the individual content pieces in the second one more - which translates into a host of other positives.
But each to their own of course.
Mar 20 Posted 2 years ago
Avtar, You made some strong points about the negativity of being a "content factory". It is never good to churn out content just for content's sake.
However, the process you described of finding blogs for a niche company is actually commendable - NOT the opposite.
The way to be successful, however, with these topics turned into blogs:
-Have a native English writer who is also a talented copywriter writing those posts. Not offshoring or farming it to some barely-English-legible third world writer. You would think this goes without saying, but sadly people are still thinking this content can work - and finding out daily that their rankings won't improve.
-Vary up the content lengths, tips, and LINKS inside the articles. Don't be repetitive, always have a fresh thought. You'll need a real human - and a creative one - to write each one.
The process you described is workable, and a good one. Let's find your niche company, audience, and then write targeted blogs for both - GREAT stuff. You can rank on Google doing this consistently with blogs. The problem is, you talk about content like it is a shaky foundation. QUITE the opposite. Millions, billions of pages make up the web. Yes, what happens with there is 2.5876 billion more? You need a triple blog publishing plan to compete. The need for more content will simply propel the need for more content. Check out the Content Beast infographic. Along with that, establishing yourself as an authority voice with well researched, niche content for your audience and topics, is essential to getting noticed.
As we recently blogged about, there are even more ideas you can utilize for not spinning out old content.
Mar 20 Posted 2 years ago
We're living in a content bubble, as things stand. We're still too foused on just "creating" content, churning content out day after day, week after week, and no one is giving much thought to what the content should be like, what it should entail and what you should truly say in it. Having worked with multi-national brands and reputed social strategists, here's how the "content strategy" meetings happen.
"Who's the client?"
"It's a company that creates custom, made to order furniture."
"What do they need?"
"Ideas for content on their blog."
"Alright. So, 5 Ways to Build the Sofa of Your Dreams. 3 Amazing Ways in Which Chairs Improve Your Posture. 8 Custom Built Tables that Redefine Design. 11 Ideas for Your New Kitchen. 4 Lamp Designs That Provide 70% More Light. DONE. Next?"
And the sad part is that these actually run, are approved, used, and then $$$ is pumped into them to promote them, they get meaningless likes, shares and maybe the odd rare comment - and that's that.
The content bubble will burst soon, and the only way to save it is to realize that "churning out content" is something factories should do. You are not a factory.
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