The Era of the Content Beast [INFOGRAPHIC]

Posted on March 20th 2014

The Era of the Content Beast [INFOGRAPHIC]

 

Infographic: The Era of the Content Beast
Like this infographic? Get more tips from Express Writers.



Express Writers is pleased to introduce our third infographic, The Era of the Content Beast. Our creative writers came up with the text, and our team infographic designer put the visuals together. There’s no better way to put it—when it comes to content on the web in 2014, there’s a real Content Beast out there that needs to be fed!

The Era of The Content Beast

To stay alive on the Web, you need to feed the content beast.

What Is the Content Beast?

It’s our ceaseless need for new and fresh information on the web. The voracious Content Beast feeds on content. To keep the beast happy, renew and update content constantly.

How to Keep the Content Beast Satisfied

1. Plan Ahead. It’s difficult to create original, unique content all the time. To keep the content monster satisfied, plan things in advance. This is like stuffing your refrigerator with semi prepared food for when you don’t have time to cook. It doesn’t mean it’s less healthy. Planning your updates and posts early on will allow avoiding being stuck. This way you’ll always have something at hand to feed the Content Beast. Just open your content fridge, heat the creative oven, and serve the monster with a delicious meal.

2. Create a Unified Voice. Stay in sync to keep the Content Beast happy. Website, blog, and social media pages: several tones, but one voice only. Once the Content Beast starts eating food and likes it, he wants the same taste and flavors across all your content.

3. All for One, One for All. Content writing is like music played by an orchestra. To make sure your team is never off-key or out of tune, you need a conductor. Enter the content manager.

4. Upcycle. The content beast may be insatiable, but he’ll soon get tired of stale content. Use what you have to create new content. Change the angle, scrutinize unexplored facets of a topic, which proved to be successful in the past, and delve into your readers’ mind to see what they crave.

The New (Web) Content Beast

Internet users seem to prefer longer website content. Statistics show that longer web pages and blog posts have more followers than shorter web content.

2014: The Walmart Phenomena- A One-Stop Shopping Experience

The beast gets hungrier… We live in an on-demand, want-it-right-now society, where people want to find what they need in one spot. That’s why longer content has gained ascendancy: because it saves time and provides substantial information. With quality, longer content, you don’t have to sift through piles of information to find relevant things.

Web Content: Where To?

Long Content: A Game Changer. To keep the content beast happy you need to feed him long articles. Long means longer than so far. Sweet spot: 2,000 words per blog.

Social Media Sites: No More Junk Content

Large social media sites, such as Facebook, LinkedIn or Google + are now full of junk content and link spamming. People go to niche sites to find truly useful content.

How Can You Make It in the New Context?

2014: Specialized, Actionable Content. Content is specialized when it responds to specific needs.Create niche content that empowers the reader.Specialized, informative content means authority, expertise, and credibility.

Content is actionable when readers learn something and can implement what they learn.

The New Content Beast:

  • shows readers  “how-to”
  • gives them what is promised in the title
  • makes the  “magic” in the title happen with more comprehensive copy
  • general vs. specialized

Content Specialization

It’s a win-win for both the content writer and the website owner.

More quality traffic- more visitors- more loyal followers- more paying customers.

Loyal website followers backlink more, making today’s backlinking = a personal recommendation from a friend.

How to Write Quality Longer Content

  • Avoid stereotypes and keyword stuffing
  • Create a really great title for your article
  • Google favors the content displayed in the first third of your article, so:
  • Get out the good stuff first
  • Start with the main point(s) then move to the details

Longer content builds a personal and lasting relationship with the reader.

Bottom line, to make the elusive Content Beast of 2014 a happy one: create longer, specialized, actionable content, which builds loyalty.

The post Infographic: The Era of the Content Beast appeared first on Express Writers.

expresswriters

Julia McCoy

CEO, Express Writers

Julia McCoy is the manager/CEO of Express Writers, http://expresswriters.com. Since launching in May 2011, Express Writers has served over 2,000 clients and provided quality content for all industries, from tax lawyers to appliance repair contractors. Julia has 10 years of experience writing, a track record of academic achievements in writing, and is located in Springfield, Missouri. 

See Full Profile >

Comments

Avtar Ram Singh
Posted on March 20th 2014 at 4:42AM

We're living in a content bubble, as things stand. We're still too foused on just "creating" content, churning content out day after day, week after week, and no one is giving much thought to what the content should be like, what it should entail and what you should truly say in it. Having worked with multi-national brands and reputed social strategists, here's how the "content strategy" meetings happen.

"Who's the client?"

"It's a company that creates custom, made to order furniture."

"What do they need?"

"Ideas for content on their blog."

"Alright. So, 5 Ways to Build the Sofa of Your Dreams. 3 Amazing Ways in Which Chairs Improve Your Posture. 8 Custom Built Tables that Redefine Design. 11 Ideas for Your New Kitchen. 4 Lamp Designs That Provide 70% More Light. DONE. Next?"

And the sad part is that these actually run, are approved, used, and then $$$ is pumped into them to promote them, they get meaningless likes, shares and maybe the odd rare comment - and that's that.

The content bubble will burst soon, and the only way to save it is to realize that "churning out content" is something factories should do. You are not a factory.

expresswriters
Posted on March 21st 2014 at 2:33AM

Avtar, You made some strong points about the negativity of being a "content factory". It is never good to churn out content just for content's sake.

However, the process you described of finding blogs for a niche company is actually commendable - NOT the opposite. 

The way to be successful, however, with these topics turned into blogs:

-Have a native English writer who is also a talented copywriter writing those posts. Not offshoring or farming it to some barely-English-legible third world writer. You would think this goes without saying, but sadly people are still thinking this content can work - and finding out daily that their rankings won't improve.

-Vary up the content lengths, tips, and LINKS inside the articles. Don't be repetitive, always have a fresh thought. You'll need a real human - and a creative one - to write each one. 

The process you described is workable, and a good one. Let's find your niche company, audience, and then write targeted blogs for both - GREAT stuff. You can rank on Google doing this consistently with blogs. The problem is, you talk about content like it is a shaky foundation. QUITE the opposite. Millions, billions of pages make up the web. Yes, what happens with there is 2.5876 billion more? You need a triple blog publishing plan to compete. The need for more content will simply propel the need for more content. Check out the Content Beast infographic. Along with that, establishing yourself as an authority voice with well researched, niche content for your audience and topics, is essential to getting noticed.

As we recently blogged about, there are even more ideas you can utilize for not spinning out old content. 

Avtar Ram Singh
Posted on March 21st 2014 at 4:18AM

Hey Julia,

You make some valid points about variety. Your "native" English speaker comment could do with some tweaking however. There are tons of, and literally TONS of people out there who are not native English speakers but have some of the best content to share. Case in point, SocialBakers is a Czech company and the guys who come up with their content aren't "native" English speakers. 

I'm on board with the fact that your grammar needs to be immaculate and you shouldn't be making spelling errors and sounding like a content spinning machine.

The final point though, about "more content deserves more content" - or that to fight more content you need to create more content, is something I won't agree with. Ever. Unless you have a little more to add to that.

In my mind, if there's a sea of content out there - you don't fight it by throwing out more content. You fight it by throwing out unique and better content that stands out. Maybe it's just me, but instead of creating 100 articles a month that will get a total of 5,000 shares - I'd rather throw out 2 articles a month that will get a total of 5,000 shares. You might argue that in all the "visibility" I get is the same, but in reality - people share the individual content pieces in the second one more - which translates into a host of other positives.

But each to their own of course.