Essential Content Marketing Editorial Calendar Template Every Marketer Can Use

PamDyer
Pam Dyer Marketing Maven, SolutionsIQ

Posted on November 5th 2013

Essential Content Marketing Editorial Calendar Template Every Marketer Can Use

 

It is vital to plan, manage, and optimize your content marketing initiatives. 

free content marketing editorial calendar template Essential Content Marketing Editorial Calendar Template Every Marketer Can Use

The pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. Today’s portfolio of content channels  — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing. Each one requires constant care and feeding, and content is at the core of every conversation. 

 

But despite the overwhelming trend toward content marketing and measuring its effectiveness, most brands haven’t addressed content on either a strategic or tactical level. One reason for this is that managing the workflow is very challenging. You must understand your target audience, research keywords, and publish/distribute interesting content regularly on each channel that attracts and retains your customers’ interest. Content marketing projects have lots of moving parts that come together at different times to form cohesive campaigns. It’s imperative to have an editorial calendar to manage the process. Along with creating buyer personas (profiles of  the personalities in your target audience), an editorial calendar significantly impacts your content marketing success.

How will this planning template aid your business?

It will serve as a road map for the months ahead to ensure your content is optimized to meet your business goals and targets the right audience. It will also provide assurance that your contributors, stakeholders, and distribution channels are working in concert. It will help you:

  • Organize quality consistent content that is valuable to your audience
  • Align team members who are responsible for researching, creating, and publishing
  • Coordinate audience interaction processes that are necessary for quality content marketing
  • Frame a process to plan and manage the creation of content so it’s structured well ahead of publication
  • Enforce accountability by specifying who does what and when

How is the editorial calendar spreadsheet structured?

I’ve included 3 Excel worksheets for managing content publishing, all of which can be customized to fit your organization’s content marketing initiatives. You can choose which one(s) are best-suited for you:

  • Editorial calendar template to fine-tune your customer value propositions, outline unique ways customers can be involved with your company or product, drill down into your company and industry, and organize your content and announcements.
  • Blog publication calendar template that tracks your post topics/titles, content details, keywords, target personas, and CTAs (calls to action)
  • Marketing calendar template that enables you to plug all of your content marketing initiatives for 2014 into an annual calendar. In addition to content marketing, it includes things like conferences, webinars, and monthly customer newsletters. It’s easy to add additional details using color-coding.

Download the free template

PamDyer

Pam Dyer

Marketing Maven, SolutionsIQ

I direct marketing initiatives at SolutionsIQ, a leading Agile services provider. My blog, Pamorama, is all about how organizations can optimize their online presence and branding with social media marketing. My goal is to help businesses understand how to use social networks to find leads, increase sales, and improve branding via digital marketing on Facebook, LinkedIn, Twitter, Google+, Pinterest, and other social networks. Topics include blogging, inbound and content marketing, and Search Engine Optimization (SEO).

I'm featured in Forbes as a Top-50 Social Media Power Influencer and a Top-20 Woman Social Media Power Influencer. I’m very grateful to my audience for reading and sharing my content, and proud to be associated with the many impressive people who are also recognized.

Want to follow me elsewhere online? I’m most active on Twitter, Google+, and LinkedIn. I have a lot of other social media profiles out there, but contacting me via LinkedIn will likely get the fastest response — and I’m always open to invitations to connect there, so don’t hesitate to reach out.

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Comments

Julie Neidlinger
Posted on November 14th 2013 at 6:13PM

Great post, Pam. Editorial calendars are so vital to successful content marketing. In the process of building CoSchedule, a WordPress social media editorial calendar, we created some editorial calendar templates to help users get the hang of the concept, much like you've described here. I'm pleased to see this new focus on how bloggers are planning their content. It bodes well for blogging.

PamDyer
Posted on November 18th 2013 at 5:26PM

Hi Julie,

CoSchedule looks like a cool tool -- thanks for sharing!

Pam

meenachopra
Posted on January 30th 2014 at 5:40PM

Very useful article Pam. Thank you Julie for the additional info. 

124Amelia
Posted on May 8th 2014 at 2:30AM

Great post! A good editorial calendar should be able to publish to social media sites. It should work with Twitter and Facebook because that’s where your customers hang out. Even better, it should combine content curation with content creation. Namely, it should be very easy to curate content, but also very easy to integrate with existing blogging platform like WordPress.
 
ContentDJ has a good social media calendar(http://bit.ly/1nq15fC). It integrates with Twitter, Facebook, LinkedIn and Wordpress. Each social account is color coded. You can drag and drop to schedule posts.
 
The tool also helps you find the most shareable content to publish.