Ethan McCarty is Moving to Bloomberg as Global Head of Internal Communications

Robin Carey
Robin Fray Carey CEO, Social Media Today LLC

Posted on May 24th 2014

Ethan McCarty is Moving to Bloomberg as Global Head of Internal Communications

ethan mccarty's move to bloomsbergIt was a great pleasure last year to interview Ethan McCarty, who, along with Susan Emerick, did so much for listening (the IBM Design Labs) and employee advocacy in IBM Global Marketing. McCarty is moving to Bloomberg, where without doubt he will make his mark.

Here's the letter he wrote yesterday morning to his friends; I'm publishing it with his permission:

After thirteen challenging, rewarding, meaningful years, today is my last day at IBM. I am going to Bloomberg as the Global Head of Internal Communications.

I have worked on amazing projects and programs at IBM -- building IBM Research's digital communications system, launching Autonomic Computing (!), developing and facilitating the Jams, producing the Annual Report, introducing Smarter Planet, personalizing, socializing and democratizing our Intranet, growing our Alumni network, celebrating our Centennial, creating our digital strategy and our Social Media strategy and, last but certainly not least, launching the M&C Labs.

When I told a mentor that I was leaving, he said something that really stuck with me: you are starting to ask questions of yourself now that IBM cannot answer.  I think the biggest one is, of course, can I do great things outside of IBM?

At Bloomberg I will be at the crossroads of financial services, media, technology and even politics -- the very things that make New York City such an exciting place to live.  The company has a very strong and unique culture (and concomitant zaniness too, no doubt) and it is going through an exciting moment -- its founder's return, a massive expansion of the employee population, expansion of the core terminals business into adjacent industries -- that will make a compelling challenge for me as I build their Internal Communications capability. I aim to apply much of what I have learned from IBM to Bloomberg's CEO's quest for a more cohesive identity and narrative for Bloomberg employees.

So I am excited to test my mettle outside of IBM -- and nervous too: IBM is like my home town and leaving is scary.  Yet I feel very good about the work I've done with all of you and the network of relationships I have through IBM.  Looking back at my time at IBM, the massively overwhelming feeling is that it has been time very, very meaningfully and well spent.  And I have you, my fellow IBMers, to thank for this.

I am hopeful for IBM and all my IBM friends -- the company is on the precipice of a set of changes that will be super interesting, challenging and mind-expanding. You can feel the engines revving up for a course-change. And I will be rooting for you to make it in grand style (and not just as a shareholder).  

Because I will always be an IBMer; I feel as though I have a tattoo on my heart in blue ink -- it's the eight bar logo, of course.

Robin Carey

Robin Fray Carey

CEO, Social Media Today LLC

In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.

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