Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Excellent Customer Service: Go Above And Beyond Serving the Customer
Posted on April 30th 2012
Providing excellent customer service is the most important thing you can do for your business. Every interaction your customers have with your company is an experience, and customer satisfaction should be looked at as a key part of your company. If you do it right, you'll not only score a lifelong customer, but also an advocate for your brand. Here are four methods every business should use to provide excellent customer service:
Become a Customer-Obsessed Business
It’s important to think about customer service as a key part of your company. All businesses, whether big or small, should go to the trouble of learning those little things that customers value above and beyond the basic product or service. If you don’t already, you should find out what’s important to your customers, what’s influencing their decisions, and how do they make their choices when they buy. No business is going to fail by engaging with its customers and talking to them in a personal, caring way that makes them feel valued. Providing customer support and delivering the kind of service they expect will make your company more successful.
Provide Whole Company Support
Turn your entire company into a powerful support team. When your embrace the “Whole Company Support” philosophy, you improve the speed and quality of responses to the customer. You raise productivity and lower the cost of service. More team collaboration means more awesomely responsive support for your customers, so you can be confident that every customer support case is fully resolved and no one ends up in “customer support purgatory.”
Support Customers With Helpdesk Software
Many customer-centric businesses are using web-based helpdesk software to elevate the quality of customer service Today’s social help desk is designed to help companies address their customer’s needs in the most effective way possible - in both traditional and social environments including Facebook, Twitter, email, chat and phone. That way you can respond efficiently in real-time whenever a customer reaches out. When you promote Agent-customer relationships in your tools and business methods, you can provide the service your customers expect without installing or updating your software or retraining your staff.
Employees Are Customers, Too
Companies known for their excellent customer service treat their employees as they would have their employees treat their customers. Employees who don't feel like they’re part of the bigger picture, are not willing to go the extra mile. But when employees are valued, they’re empowered to provide the best service and are much happier in their jobs. Transparency, kindness, and being personable work in businesses at all times. Employees take on more responsibility because they know they are appreciated and an important part of the team.
The best companies today understand that excellent customer service is not just about being nice to your customers, it’s about understanding how strong customer relationships is pivotal to a company’s success. The better you understand your customers, the easier it is to build something that makes them happy. If you can hook a customer early on with great customer service and a great product, the better chances they’ll become a lifetime customer, improve customer retention metrics and create significant value for your business.