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Expert Voices: What Makes a Good Tweet?
Posted on January 7th 2013
Have you been wondering what makes a good Tweet? Why do some people seem to be able to gather a solid following while others just don't get any traction? Read this blog to get some answers from me and other social media practitioners.
Of course, good content is one key ingredient, as is common sense. But, there are, indeed a few well-tested strategies that you can use to increase your reach, engagement and success on Twitter.
Top 3 Tips for a Good Tweet
- Listen before you tweet
- Add your own insights vs. just (re-)tweeting
- Be a personality not a company
Top 3 Tips to Increase Your Following
- Follower influencers & other interesting people
- Tweet during relevant events using the event hashtag
- Include influencers or other relevanthandles in your tweets (even ask for RTs directly)
>>it is not a science. The rule of thumb: use common sense!
How do you Define a Good Tweet? Qualitative
- It’s audience appropriate (what & when)
- Good content = not a product pitch
- Leaves room for Retweeting
- Influences (your audience)
- Is a well-defined piece in your overall social media strategy
- Is Retweeted by your influencers (not just your colleagues & friends)
- Tweet is Retweeted and/or commented on
- Creates a high amount of impressions (reach); premise: influencers have many followers
- Click-throughs to promoted content, e.g. via Bit.ly’s
- Growth in number of followers
- Increases your Klout score